Responsibilities

• As the Growth Director, you will lead and optimize a cohort of clients utilizing both Google Ads and Facebook Ads.
• You will be fully responsible for client management, full hands-on execution in the advertising platforms, and ownership of strategy.
• Everything from meetings to reporting to optimizing is handled in this position.
• Phase 2 Core activities will include: Ownership of strategies that align with clients' KPIs and revenue growth targets.
• Daily in-platform optimizing and execution - Regularly analyzing campaign performances, troubleshooting issues, and implementing optimizations to maximize ROAS/KPIs.
• Daily Slack communication - Leading all client communications, ensuring transparency, strategy updates, and strong relationship management.
• Weekly client performance reviews.
• Monthly client creative reviews.
• Phase 3 Top performers in this role will have a clear path for growth to become a Pod Leader.

Requirements

• 5 Years Experience in Google Ads and Facebook Ads for ecommerce brands.
• 5 Years Experience in client-facing management.
• Proven experience in managing both Google Ads and Facebook Ads for various ecommerce brands.
• In-depth knowledge of optimizing ads, launching new campaigns, and troubleshooting errors.
• Complete understanding of shopping feed management.
• Facebook Ads campaign structuring, audience segmentation, and creative strategy.
• If you regularly rattle off these acronyms in conversation, this role is for you: CPC, CTR, CPM, MER, ROI, ROAS, CPA, CAC, CVR...
• Proven experience in managing ecommerce brand accounts within an agency setting.
• Proficient in managing client reporting, performance calls, and creative discussions.
• Exceptional confidence in communication, making clients feel heard and understood.
• Comprehensive understanding of tracking mechanisms.
• Proficient in utilizing UTMs for effective tracking and analysis.
• Familiarity with third-party tracking solutions and attribution models.
• Hands-on experience with Shopify, demonstrating a solid understanding of the platform.
• Basic foundational experience in Google Sheets.
• Ability to manipulate and customize reporting to meet specific client needs.