Senior Experiential Marketing Manager

Responsibilities

• Develop and execute experiential marketing and brand activation strategies.
• Plan and manage pop-up events, product launches, beauty experiences, and promotional activations.
• Identify partnership opportunities with event organizers, lifestyle brands, and consumer communities.
• Manage event budgets, vendor relationships, logistics, and production timelines.
• Develop product sampling programs and experiential customer acquisition initiatives.
• Coordinate brand ambassadors, event staff, and external production partners.
• Collaborate with marketing and creative teams on event promotion and campaign materials.
• Identify opportunities to participate in beauty exhibitions, industry events, and consumer experiences.
• Track event attendance, customer acquisition, engagement, conversions, and return on investment.
• Present campaign performance and strategic recommendations to company leadership.

Requirements

• 4+ years of professional experience in experiential marketing, brand activations, or event marketing.
• Proven experience independently planning and executing consumer-facing brand events.
• Strong understanding of experiential campaigns, customer engagement, and brand development.
• Experience managing event budgets, production vendors, and external partners.
• Demonstrated success executing pop-up experiences, product launches, or promotional activations.
• Strong project management, negotiation, and communication skills.
• Experience measuring event performance, customer acquisition, and marketing ROI.
• Ability to independently manage multiple projects and deliver measurable business results.
• Willingness to travel and attend events as required.

Preferred

• Prior experience in beauty, skincare, cosmetics, wellness, lifestyle, or consumer brands is preferred.

Benefits

• Opportunity to work directly with company leadership.
• Professional development and expanded leadership opportunities.