Senior Event Marketing Manager

Responsibilities

• US Event Ownership & Campaign Management
• Strategic Event Optimization: Take ownership of the US event portfolio and budget. Evaluate and optimize our current, overloaded event calendar into a slimmer, more targeted, and highly manageable portfolio focused on measurable ROI.
• Full-Funnel Campaign Management: Own the full event campaign lifecycle—including pre- and post-event communications across multiple channels—to drive invitations, secure pre-booked meetings, and generate pipeline.
• Program Leadership: Act as the primary program owner for major, high-stakes US events, keeping all stakeholders informed, energized, and organized throughout the planning process.
• Sales Alignment & Activation: Incentivize, activate, and guide the US Sales team before and during events to ensure they stay on track to achieve specific KPI targets.
• ROI & Closed-Loop Reporting: Rigidly close the loop on every event by defining clear goals, managing lead follow-up, tracking pipeline impact, and making data-driven recommendations for future budget allocation.
• Logistics & Execution: Manage the full logistical lifecycle of US events, including vendor relationships, venue coordination, booth logistics, and onsite execution.
• Global Discipline Ownership & Process Improvement
• Global Event Expert: Act as the go-to person and discipline owner for event marketing globally, advising regional teams and sharing best practices to lift overall capabilities.
• Scalable Toolkits: Empower the global Sales organization to attend local/regional events autonomously by developing standard, self-serve attendance and representation kits, reducing the need for custom support on every event.

Requirements

• 5–7+ years of experience in event marketing, field marketing, or a related B2B marketing role with a proven track record of strategic event management.
• Experience independently managing large-scale event budgets and driving high-ROI strategies.
• Demonstrated ability to own full-funnel event campaigns, bridging the gap between physical event logistics and digital pre/post-communications.
• A strategic mindset with the confidence to audit existing processes, push back on the business when necessary, and ensure alignment with lead generation and pipeline goals.
• Strong project management skills, with the ability to act as the central orchestrator for large-scale events involving multiple internal stakeholders.
• Experience enabling and aligning with B2B Sales teams, ideally creating scalable processes or toolkits for field teams.
• Strong attention to detail, follow-through, and financial awareness.
• Ability and willingness to travel 10% of the year to attend and support large tradeshows.