Senior Event Marketing Associate

Chicago, IL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own end-to-end event programs from ideation to post-event reporting, driving cross-functional planning, content alignment, and promotion to hit KPIs while managing registrations, vendors, and on-site execution.

  • Own end-to-end event lifecycle including planning, onsite execution, and post-event reporting.
  • Lead cross-functional collaboration with Growth Marketing, content, design, and demand gen to optimize experiences and performance.

Job Description

Responsibilities

  • Lead the execution of ZS-produced and sponsored events from ideation and planning through onsite management and post-event reporting positioning yourself as a trusted partner to marketing and business stakeholders.
  • Build and maintain detailed project plans, drive cross-functional alignment, and conduct regular stakeholder touchpoints while proactively identifying and escalating risks to ensure events meet established KPIs.
  • Collaborate with SMEs and the Growth Marketing team to align event content and experiences with audience needs and experiential best practices.
  • Partner with content, design, web, and demand generation teams to ensure cohesive event assets, messaging, and execution.
  • Work with Growth Marketing to develop and implement promotional strategies, including email campaigns, landing pages, internal communications, and paid media, to meet registration and engagement goals.
  • Manage and optimize event registration processes using Cvent, ensuring seamless attendee experience and accurate data capture.
  • Manage vendor relationships, negotiate contracts, and support end-to-end budget tracking and reconciliation.
  • Travel onsite to oversee logistics, production, and stakeholder experience, ensuring smooth execution and high satisfaction.
  • Develop post-event evaluations and data-driven reports, including attendee insights, KPI performance, and recommendations for continuous improvement.
  • Contribute to innovation by recommending new formats, technologies, and creative approaches to elevate the attendee experience and operational efficiency.

Requirements

  • Bachelor’s degree.
  • 5+ years of experience planning and managing business marketing events (i.e., conferences, digital events, trade shows, webinars, roundtables) preferably in a B2B setting and product.
  • High level of proficiency with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
  • Strong project management skills.
  • Strong problem-solving skills: self-motivated and independent.
  • Effective when working in a collaborative environment and successful in developing strong working relationships.
  • Excellent writing, communication and presentation skills
  • Strong organization and attention to detail.
  • Ability to manage multiple simultaneous projects and meet deadlines.
  • Experience working with senior business leaders and managing multiple stakeholders.

Preferred

  • CMP, Cvent platform.
  • Preferred office locations: Hybrid in our Chicago, IL office.
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ZS

3.6 Glassdoor

ZS is a management consulting and technology firm that partners with companies to improve life and how we live it. We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Founded in 1983, ZS has more than 13,000 employees in over 35 offices worldwide. To learn more, visit www.zs.com/At ZS, our mission is to inspire each other to bring our unique perspective and experience to work each day. When you join our firm, you have access to a wealth of community groups to support you, energize you and inspire you to bring your authentic self to work each day.

Founded in 1983
Evanston, Illinois, USA
20K employees (395 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
461.4K
Monthly Google Ads Budget
$90K
Traffic Source Mix
Search
31.8%
Direct
45.6%
Referral
12.9%
Social
8.9%
Paid
0.6%

Headcount Trend

Current headcount: ~19.9K

Marketing Team

Marketing Team Size
245 (1% of company)
Median Career Experience
14 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6

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