Responsibilities

• Develops collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
• Able to synthesize a variety of insights into actionable plans to drive brand goals.
• Marries strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness space.
• Provides insights into the value and limitations of both on and offline channels.
• Customer research: Conducts insight mining and literature reviews, assist with various kinds of customer behavior research, and develop preliminary findings.
• Workshop development: Creates workshop presentations and stimuli; take notes during workshops and craft preliminary outputs for clients.
• Persona and Journey creation: Assists senior staff in creating data-driven Customer Personas and Customer Journeys.
• Drafts preliminary deliverables.
• Becomes expert in SuiteCX, our Customer Journey software.
• Conducts research on marketing trends in omnichannel, digital, and technology-related spaces; create draft POVs (points of views).
• Workshop facilitation
• Helps build and run a variety of proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
• Engagement deliverables
• Develops engagement Ecosystems, NPP strategy, works with media teams, keeps the team updated on any trends in digital/social media through POVs; synthesizes performance of in-market assets and makes recommendations on optimizations of deliverables.
• Content Strategy
• Audits content and develops content matrices to support development of messaging strategy aligned to the customer journey.
• Project Briefs
• Writes project briefs and kicks them off for digital, social, and experiential-focused projects.

Requirements

• Bachelor’s degree in Marketing or related major
• 3+ years healthcare experience (preferred)
• Proficiency with Microsoft Office (Word, Excel, PowerPoint)
• Very strong written and verbal communication skills
• Active listening and collaborative work style
• Familiarity with brainstorming software such as Stormz, Miro, and/or Mural
• Experience running workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms

Preferred

• Healthcare industry experience (preferred)
• Experience running workshops in Zoom, Stormz, Miro, and/or Mural (preferred)
• Past experience with SuiteCX or similar customer journey software (preferred)