Responsibilities

• Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
• Leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to understand the brand situation and develop informed marketing approaches
• Support in the defining of audience archetypes, customer micro-journeys, content needs, and engagement pillars through a combination of independent and client-provided research
• Serve as a champion for best practices and trends across digital, social, mobile, and traditional media
• Track, distill, and share relevant digital, technological, and innovation insights while making recommendations for optimizing tactics to the broader team to apply to client solutions
• Effectively present in various settings one-on-one, small/large groups, with peers, subordinates, and bosses and outside organizations
• Deliver optimal customer experiences by aligning digital marketing strategies with client’s business goals and evaluating multiple touchpoints
• Lead internal and client-facing engagement workshops for tactical planning, strategic problem solving, and pitches

Requirements

• 3 to 5 years in digital marketing or engagement strategy (within a pharmaceutical agency strongly desired)
• Experience in creating or optimizing content strategies informed by data and competitive insights
• Understanding of UX principles and UI design to enhance user engagement
• Practical experience and strong knowledge of integrated marketing disciplines:
• - Content Strategy
• - CRM Experience
• - Direct Marketing
• - SEO/SEM best practices
• Proficient in Microsoft Office
• Familiar with Google Analytics and SEMRush