Responsibilities

• Collaborate cross-functionally with product, analytics, and creative teams to align campaign execution with business priorities and product launch calendars.
• Partner with internal stakeholders to translate business goals for Fanatics Authentic into clear paid media strategies and channel-level plans.
• Contribute to a team culture of shared learning by documenting test results, surfacing insights, and helping elevate collective capability across the digital marketing team.
• Develop and execute campaigns that connect fans with the collectibles and memorabilia they care about most, especially around high-demand product drops and marquee sports moments.
• Ensure campaign creative, targeting, and messaging are relevant and compelling to the fan audiences most likely to engage with Fanatics Authentic products.
• Monitor campaign performance in real time and make rapid adjustments to maximize fan reach and conversion during limited-release and time-sensitive events.
• Translate performance data into clear, actionable insights that improve how the business delivers value to fans across digital touchpoints.
• Introduce new approaches to paid media within the collectibles and memorabilia category, identifying opportunities to expand channel presence and improve existing processes.
• Design and execute structured tests across creative, targeting, bidding strategies, and campaign architecture to surface scalable improvements.
• Identify underperforming areas of spend and develop data-driven recommendations to reallocate budget toward higher-return opportunities.

Requirements

• 3+ years of hands-on experience running paid media campaigns, with direct ownership of campaign setup, optimization, and budget management — not limited to reporting or coordination.
• Demonstrated in-platform experience across Google Ads (Search, Shopping, PMAX), Amazon Ads, and paid social platforms such as Meta.
• Strong command of core performance metrics including ROAS, CPA, CVR, and revenue impact, with the ability to use these metrics to drive real-time decisions.
• Proven ability to manage spend across multiple channels simultaneously, reallocating budget quickly in response to performance data and shifting business priorities.
• Comfort operating in a fast-paced, event-driven environment where campaigns require quick adjustments tied to product launches, drops, and live sports moments.
• Strong analytical mindset with the ability to work with large data sets, identify trends, and translate findings into clear, actionable recommendations.

Preferred

• experience in ecommerce or DTC environments; exposure to YouTube or additional paid channels; familiarity with SQL or deeper data analysis tools; genuine interest in sports, memorabilia, and fan culture.