Responsibilities

• Own the enterprise email marketing channel, leading strategy, execution, and optimization efforts
• Develop audience segmentation, personalization, and lifecycle marketing strategies
• Design and optimize automated customer journeys and nurture programs
• Analyze campaign performance and provide actionable recommendations
• Lead A/B testing initiatives and continuous optimization efforts
• Partner with marketing, creative, analytics, sales, product, and compliance teams
• Create integrated marketing experiences across digital and sales touchpoints
• Mentor junior team members and support marketing best practices
• Improve marketing operations and automation processes
• Stay current on industry trends and emerging technologies

Requirements

• Bachelor's degree
• 4–6 years of experience in email marketing, lifecycle marketing, or marketing automation
• Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
• Deep understanding of customer journeys, segmentation, and lifecycle marketing
• Strong analytical and campaign optimization skills
• Experience with A/B testing and performance measurement
• Strong stakeholder management and project management skills
• HTML/CSS and SQL experience a plus

Benefits

• American National offers a comprehensive benefits package supporting employees’ health, financial security, and well being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts.
• Employees are automatically enrolled in a company funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people first culture that values flexibility, work life balance, professional growth, and a casual dress environment.
• American National is a financially strong and stable insurance organization with a legacy of trust and impact dating back to 1905. We’re committed to supporting our employees as they build meaningful careers while helping protect what matters most to our customers and communities. Guided by our core values- Financial Strength, Integrity, Respect, Service, and Teamwork (FIRST)- we foster a collaborative, people centered workplace where individuals are are encouraged to grow, contribute, and make a difference today and for the future.