Senior Email Marketing Specialist (Cox Business)

Atlanta, GA (Hybrid)

$74K/yr – $111K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end email program execution and optimization, balancing hands-on HTML, dynamic content, and cross-channel campaigns to drive engagement and reliable delivery across a high-volume calendar.

  • Execute multi-channel email campaigns and collaborate with vendors and cross-functional partners to ensure on-time, accurate delivery.
  • Build and tailor HTML/CSS templates, applying dynamic content to personalize messages and lift engagement.
  • Lead QA, targeting checks, and process improvements to optimize campaign performance and consistency.

Job Description

Own end-to-end email program execution and optimization, balancing hands-on HTML, dynamic content, and cross-channel campaigns to drive engagement and reliable delivery across a high-volume calendar.

  • Responsibilities: Execute email campaigns and communications within established timelines, including national and local acquisition campaigns, product notifications, customer communications, and special projects.
  • Responsibilities: Customize, tailor, and edit email creative, ensuring content accuracy and alignment with campaign strategy.
  • Responsibilities: Provide hands-on HTML support to build, edit, and troubleshoot email templates and HTML/CSS code.
  • Responsibilities: Leverage dynamic content capabilities within email programs to create personalized, targeted messaging that improves engagement and overall campaign performance.
  • Responsibilities: Influence and contribute to the direction of the email marketing program, including template design, personalization strategies, content development, and mobile optimization.
  • Responsibilities: Manage and prioritize a high volume of email campaigns with strong project management discipline, ensuring deadlines are consistently met.
  • Responsibilities: Execute multi-channel campaigns within marketing platforms, including email, direct mail, SMS, and digital channels.
  • Responsibilities: Provide input on process improvements, campaign strategies, promotions, and A/B testing opportunities.
  • Responsibilities: Monitor email performance and channel KPIs, identifying trends and making recommendations to optimize campaign effectiveness.
  • Responsibilities: Serve as a liaison with external vendors and internal cross-functional partners to ensure seamless execution.
  • Requirements: Bachelor's degree in in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or in lieu of a degree, eight years of experience in a related field will be considered.
  • Requirements: Strong knowledge of HTML coding and experience deploying email campaigns within a multi-channel marketing platform (e.g., Adobe Campaign, Salesforce Marketing Cloud).
  • Requirements: Strong proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.
  • Requirements: Demonstrated project management skills with the ability to manage multiple priorities and deadlines.
  • Requirements: Expertise in an email automation platform (e.g., Pardot, Marketo, Eloqua).
  • Requirements: Experience leveraging dynamic content and building emails using HTML/CSS without reliance on WYSIWYG editors.
  • Requirements: Proven email campaign execution experience with the ability to multitask and operate in a fast-paced environment.
  • Requirements: Strong interpersonal, leadership, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams.
  • Nice to have: Experience leveraging dynamic content within email marketing programs.
  • Nice to have: Knowledge of Salesforce marketing applications, including Marketing Cloud.
  • Nice to have: Familiarity with Salesforce CRM platforms.
  • Nice to have: Ability to work independently while managing multiple campaigns, competing priorities, and deadlines.
  • Nice to have: Experience within the telecommunications industry.
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Cox Communications

3.9 Glassdoor

Cox Communications is committed to creating more moments of real human connection. We bring people closer to family and friends through technology that’s inspired by a culture that puts people first, and we’re always working to improve life in the communities we serve. Our world-class broadband applications and services are helping create smart homes and smart cities that will bring more comfort, convenience, security, entertainment and connectivity to the lives of the people we serve.Our company is full of dreamers and doers; people who make plans and who make things happen. And, of course, people who have fun doing it. In short, people like you.Join the Cox team and make your mark!

Founded in 1964
Atlanta, Georgia, USA
73% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Google Ads Budget
$3.8M

Funding

Total Funding
$504.9M
Last Raise
$4.9M
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $4.9M
  • Sep 2002
    Debt Financing • $500M

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