Senior Email & Lifecycle Manager at Enhesa | USA

Senior Email & Lifecycle Manager

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Job Summary

Own end-to-end B2B email lifecycle for a SaaS audience, shaping segmentation, persona-led journeys, and a newsletter-centric engagement engine while aligning with demand gen and sales priorities to drive MQL-to-SQL conversion and measurable lifecycle reporting.

Lifecycle strategy and segmentation: define personas, nurture journeys, and persona-led programs.
Engagement engine and experimentation: automate journeys, optimize newsletters, and run an experimentation roadmap.
Cross-functional alignment and reporting: document lifecycle standards, provide simple dashboards, and translate data into actionable recommendations for marketing and sales.

Job Description

Own the prospect lifecycle strategy across key funnel stages
Define clear segmentation and persona frameworks
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
Design, build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
Build simple, commercially focused lifecycle reporting

Enhesa

4.1 Glassdoor

At Enhesa we empower the world’s largest businesses to achieve compliance, manage risk, and drive sustainability with clear, actionable insights. We combine the knowledge of our global team of experts with regulatory data and market-leading AI to transform complex regulatory landscapes into timely intelligence and foresight. This means we can support our customers to become industry leaders in environment, health, safety, and sustainability.

Founded in 1989

Arlington, Virginia, USA

460 employees (30 in marketing)

www.enhesa.com

92% recommend to a friend

92% CEO approval