Responsibilities

• Lead optimization efforts across a large library of pet health and educational content, improving performance in search, email engagement, social distribution, and referral optimization.
• Partner with SEO, analytics, and marketing teams to identify opportunities and respond quickly to changes.
• Work closely with product teams and engineering to build AI-powered tools to streamline workflows, identify optimization opportunities, and enhance editorial output.
• Help develop and reinforce high quality standards that center human expertise in the context of an AI-enabled work flow.
• Optimize articles, headlines, metadata, formatting, and content structure for SEO, engagement, and conversion to product sales.
• Collaborate with social and email teams to adapt editorial content for multi-channel distribution.
• Balance speed and quality, ensuring content updates are accurate, brand-aligned, and trustworthy.

Requirements

• 7+ years of experience in digital publishing, editorial, or content strategy, ideally within health, lifestyle, or e-commerce environments.
• You are highly comfortable working with SEO best practices, including keyword strategy, on-page optimization, and performance analysis.
• You have hands-on experience with AI tools (e.g., content optimization platforms, generative AI, automation workflows) and understand how to apply them responsibly in an editorial setting.
• You bring a process orientation and product mindset to the content space.
• You are data-driven and comfortable using analytics tools to inform decisions.
• You have a proven ability to move quickly and prioritize effectively, especially in response to real-time traffic or performance changes.
• You understand how content behaves across multiple channels, including organic search, email newsletters, and social media platforms.
• You are detail-oriented, with strong editing skills and a commitment to accuracy and clarity.
• You are collaborative and communicative, able to work cross-functionally with editorial, SEO, product, and marketing teams.

Preferred

• Experience working with health or veterinary content.
• Familiarity with content management systems and large-scale content libraries.
• Experience building or refining automated editorial processes.
• Understanding of E-E-A-T principles and content quality standards in regulated or trust-sensitive categories.