About Scale Media

For the past 12 years, Scale Media has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding.

Our team is made up of operators, marketers, and builders focused on products consumers actually trust. We're investing heavily in data and AI to sharpen how we develop products and scale brands.

We believe the best decisions come from data, curiosity, and continuous learning. We value high ownership, candid feedback, and thoughtful execution. As a fully remote company, we lead with clear communication, accountability, and trust, and we give people real room to grow and make an impact.

Scale Media has been recognized as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company.

If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.
The Role

We’re looking for a Senior eCommerce Lead to own experimentation, website performance, analytics, and continuous improvement across our eCommerce website. In this high-impact role, you’ll blend data, UX, technical understanding, and testing methodologies to deliver measurable revenue lift and a best-in-class customer experience. You will drive the experimentation roadmap end-to-end, partnering cross-functionally to execute high-performing web initiatives that directly influence growth.

Key Responsibilities

CRO & Experimentation Leadership

• Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
• Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
• Translate insights into clear recommendations, next steps, and future test iterations.
• Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.

Analytics & Insight Generation

• Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
• Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
• Quantify test impact through test analysis, statistical validation and ROI modeling.
• Regularly assess customer behavior to inform UX and content decisions.

Shopify & Web Optimization

• Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
• Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
• Conduct QA using device/browser testing tools to ensure flawless experiences across environments.

Cross-Functional Collaboration

• Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
• Present test results, performance insights, and strategic recommendations to senior leadership.
• Advocate for a test-and-learn culture across the organization.

What You Bring

• 5–7+ years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles.
• Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.).
• Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
• Strong analytical skills interpreting funnel data, validating tests, and modeling revenue outcomes.
• Strong Shopify expertise (2+ years minimum)
• Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.7:
• Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
• Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact.
• Excellent communication skills with the ability to influence cross-functionally and present to leadership.

What We Offer

• Salary: $90,000 - $120,000 
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside