Responsibilities

• Join Royal Caribbean's innovative eCommerce Team as the Sr. E-Commerce Content Strategist who is responsible for creating and coordinating e-commerce content and digital marketing strategies that are meant to inspire and communicate essential brand and product messages.
• This role will derive insights from business, consumer, and web analytics partners and the Content Strategy team to develop rich web content and stories that drive highly qualified and new traffic to the site while also supporting top tier brand go-to-market product launches.
• This person will drive long-term web strategy by balancing data and insights, platform technology, design, and customer needs. They will partner with a cross-functional team to sustain product performance across the site after a product initially launches via go-to-market campaigns and ensure the product is properly merchandised across relevant content marketing pages. Ensuring we develop new content types and ideas to support the guest through their cruise purchasing journey is crucial for this role.
• Conduct content audits to identify site and page level opportunities.
• Understand the site’s structure and assets for each or the products on the web.
• Collaborate with Go-To-Market to create and execute destination and special projects strategies and channel plans on schedule.
• Use content publishing systems to modify content to the site.
• Design, create and execute content development for new and existing marketing campaigns.
• Ensure projects are launched on time and meet initial project requirements, keeping teams and management notified of progress and any potential deviations from project schedules (deliverables, milestone dates, resources, etc.).
• Manage online promotions messaging on a recurrent schedule.

Requirements

• Bachelor's degree in a relevant field such as Digital Marketing, Communications, Programming, or a related discipline.
• Proven experience in content analysis, optimization, and collaboration in a digital environment.
• Familiarity with AI and chatbot technologies, with the ability to understand and refine AI-generated content.
• Strong understanding of user experience principles and strategies for effective online sales.
• Analytical mindset with the ability to interpret data and user feedback to drive content improvements.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.

Benefits

• competitive compensation and benefits package
• excellent career development opportunities