Responsibilities

• Collaborate with Sr. Manager of Ecommerce on site merchandising strategy to drive decreased bounce rate, increased conversion, and sell-thru rate against planning and ecomm’s KPIs.
• Serve as a key facilitator of ecommerce channel merchandising & product strategy, support channel owners on respective merch strategies.
• Closely monitor & report against sell-thru rate to inform channel strategies and remain in lockstep with planning to ensure KPIs are achieved.
• Partner with Sr. Manager of Ecomm to provide daily, weekly, and monthly reporting of key site metrics as well as merchandising & product sell-thru performance. This data should include insights, recommendations, and action items on a granular level to inform & improve overall digital marketing strategy.
• Regularly review & recommend improvements to critical path. Partner with digital marketing channel leaders to understand & quantify their tactics as it relates to critical path, providing insights and recommendations.
• Coordinate and execute on all site content updates, inclusive of: strategizing needed updates, briefing to the UX/UI designer, QA’ing, and performance tracking & reporting.
• End-to-end execution over product launches on site, inclusive of: product uploads, content uploads, QA’ing, and cross-functional coordination between planning, photo, copy, ecomm, and brand.
• Collaborate closely with brand & creative to track and report against site creative to drive forward a data-backed creative strategy across the site.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 3-5 years of experience in ecommerce or digital marketing, ideally from a retail brand environment
• Proficient in Shopify merchandising, including product catalog management, optimizing product listings, creating promotions, and ensuring a seamless customer shopping experience through effective use of Shopify's tools and features.
• Familiarity with website analytics tools, A/B testing, and SEO best practices.
• Experience with website optimization for speed, user experience (UX), and mobile performance.
• Ability to analyze sales data to identify trends, product performance, and customer behavior.
• Experience with creating reports and presenting insights to stakeholders.
• Strong ability to identify issues (e.g., website bugs, payment issues) and implement effective solutions.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual