Responsibilities

• Lead the North America DTC eCommerce business, owning the digital customer experience across the U.S. and Canada.
• Drive site merchandising, assortment strategy, content execution, and promotional planning to deliver revenue and margin growth.
• Lead conversion, retention, and customer engagement strategies, including email, SMS, SEO, personalization, testing, and site optimization.
• Partner cross-functionally with merchandising, planning, marketing, brand, technology, analytics, and operations teams to implement scalable growth initiatives.
• Supervise annual and seasonal business planning, forecasting, critical metric reporting, and P&L performance.
• Lead and develop a high-performing eCommerce team across merchandising, operations, and retention marketing.
• Continuously improve the customer journey, site experience, search, navigation, checkout, and digital operating models through data, innovation, and AI-driven solutions.

Requirements

• 10+ years with increasing responsibility leading eCommerce for consumer lifestyle brands with a top-tier perspective and deep experience in Shopify
• Has used AI to materially speed up their team's output (requirements, QA, analysis)
• Proven success in leading cross-functional teams and collaborating with global partners
• Exceptional communication and interpersonal skills, with the ability to influence and build relationships with senior executives, partners, and external collaborators.
• Manages a team of 5 or more and provide mentorship. Encourages a culture of collaboration, innovation, and continuous improvement. Sets clear expectations and offer timely feedback to build a strong, inclusive, high-performing team.
• Proven success leading and scaling a significant e-commerce business across multiple markets, in consumer/retail and design-led brand environments.
• Strong commercial foresight and deep understanding of digital critical metrics, customer behavior, and profitable growth levers while balancing trade-offs across brand, customer experience, and financial outcomes resulting in execution through clear priorities and performance management.
• Creates alignment and accountability across teams by running effective decision forums and operating process setting clear owners/timelines
• Leads change and continuous improvement by driving a test-and-learn culture and scaling transformation initiatives (platform, operating model, and process improvements) with strong local adoption.

Benefits

• Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.