Responsibilities

• Lead Digital Trading & Shopify Management: Shape site execution across homepages, product pages, carts, and checkout journeys. You'll act as a core business lead in our migration to Shopify, scoping requirements and embedding best-in-class site tools.
• Drive Merchandising Campaigns: Partner with marketing and planning teams to build seasonal trading calendars, launch new wines, test pre-orders, and create high-converting promotional moments.
• Optimize the Customer Journey: Turn site data, traffic metrics, and customer behavior into actionable improvements that boost conversion rates, average order value (AOV), and retention.
• Manage Stock & Operational Flow: Work alongside logistics, planning, and warehousing teams to protect inventory availability for core ranges and new launches across our fulfillment centers.
• Collaborate & Coach: Oversee day-to-day storefront operations for the US and Australia while partnering with our UK team to standardize global processes and mentor junior team members.
• Lead, Coach & Grow the Team: Manage and mentor our e-commerce team across the US and Australia. Fostering a supportive, data-driven culture through hands-on-training, clear goal-setting, and dedicated career development.

Requirements

• Proven E-Commerce Experience: Solid background (minimum of 5 years) managing digital storefronts, product presentation, and site trading, ideally within DTC retail, subscription models, or consumer goods. (Wine knowledge is a nice bonus, but a passion for great customer experiences is what matters most!)
• Shopify Proficiency: Practical, hands-on experience working in Shopify.
• Analytical Approach: Comfortable using web analytics and conversion metrics (CVR, AOV, cart abandonment) to make smart trading decisions.
• Collaborative Leadership: Experience coaching or guiding team members and working cross-functionally across marketing, product, and supply chain teams.

Preferred

• Wine knowledge is a nice bonus, but a passion for great customer experiences is what matters most!

Benefits

• Compensation Range- $115,000 to $130,000 depending on location (CO or CA)
• Annual Bonus- Up to 10% based on company performance
• Health, Dental, and Vision Insurance – 90% employee coverage, 60% dependent coverage. Eligible from day 1.
• Holiday allowance – 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for volunteer efforts.
• Retirement plan – 4% employer match. Eligible from day 1.
• Wine allowance – $50 a month towards your Nakedwines.com account
• Personal Pathways – $500 annual stipend for personal growth, wellbeing activities, or professional development.