Senior DTC Growth Manager at Fitwell Buckle Co. | Los Angeles, CA | $20K/yr – $155K/yr

Fitwell Buckle Co.

Senior DTC Growth Manager

Los Angeles, CA (Remote)

$20K/yr – $155K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive growth for a DTC watch brand by owning paid media, creator marketing, and on-site optimization with AI-enabled workflows.

Must-have: 5–8 years in DTC growth marketing and owned budgets of $50k+/month
Standout: True ownership of performance outcomes across Shopify, Klaviyo, and paid channels
Standout: Direct impact on acquisition, retention, and revenue with AI-assisted optimization

Job Description

Responsibilities

Paid Growth: Manage and scale performance channels including: - Meta - Instagram - TikTok / Spark Ads - Google (Search + Shopping)
Responsibilities include: - Designing creative testing frameworks - Expanding audiences and targeting - Optimizing CAC and MER - Scaling winning campaigns
You should actively use AI tools to accelerate: - Creative ideation and testing - Campaign iteration - Performance analysis
Influencer and Creator Marketing: Build and manage Fitwell’s creator ecosystem. - Recruit watch creators and enthusiasts - Manage affiliate relationships - Source UGC for paid ads - Negotiate creator partnerships
Creators should become both a customer acquisition channel and a creative pipeline.
AI tools may be used to assist with: - Creator discovery - Outreach personalization - Content repurposing - Campaign analysis
Shopify Conversion Optimization: Own the on-site funnel. - Landing page optimization - Product page improvements - Bundle and pricing experiments - A/B testing - Goal: continuously improve conversion rate and AOV.
Lifecycle Marketing: Operate retention channels including: - Klaviyo email flows - Welcome + abandoned cart flows - Post-purchase upsell - Customer segmentation
Analytics and Performance: Track and optimize the key metrics that drive profitable growth, including but not limited to: - CAC - MER - LTV - AOV - Channel performance
Use both traditional analytics and emerging AI tools to identify opportunities for growth.
Tools You\'ll Work In (Among Others): - Shopify - Klaviyo - Meta Ads Manager - TikTok Ads - Google Ads - UpPromote (affiliate platform) - GA4 / Shopify analytics
You should also be comfortable experimenting with new AI tools that accelerate marketing workflows, creative production, and data analysis.

Requirements

5–8 years experience in DTC growth marketing
Have scaled a Shopify brand to $100-$500k+ in monthly revenue
Strong paid social operator
Comfortable managing creators and UGC pipelines
Analytical but creative
AI-literate and excited about using AI tools to multiply your output
Experience/comfort in a true startup environment
Candidates must have personally managed paid acquisition budgets of at least $50k/month and have scaled a Shopify DTC brand through a period of meaningful growth. We are specifically looking for operators who have owned performance marketing outcomes, not just supported them in an agency or junior role.
- Tools You\'ll Work In (Among Others): Shopify
- Klaviyo