Senior Director or VP, Growth Marketing

Boston, MA (Hybrid)

$150K/yr – $200K/yrSenior Level

Posted 4 days ago

Job Summary

Own and scale a pipeline-driven growth engine, lead a 3-5 person Growth Marketing team, collaborate with Product Marketing on messaging, and translate ICP positioning into differentiated ABM and demand-gen campaigns across priority accounts and segments.

Own pipeline targets and budgeting in collaboration with leadership
Drive AI-enabled demand-gen and full-funnel strategies
Coach and scale the Growth Marketing team and cross-functional partners

Job Description

Responsibilities

Account-Based Marketing, Demand Generation, Sales Enablement - Own the Pipeline
Build and scale an AI-enabled, full-funnel demand generation engine that balances brand awareness with performance acquisition to drive qualified pipeline across target SOM segments.
Lead, coach, and grow a team of 3-5 (Sr. Manager of Growth Marketing, 2 Developers/Designers, 2 Product Markets), scaling as pipeline expands.
Partner with Product Marketing on messaging, positioning, macro strategies, and major product launches.
Translate ICP positioning into compelling, highly differentiated campaign briefs that inspire internal teams and agency partners.
Design and execute targeted ABM programs for priority accounts and key market segments.
Analyze campaign and funnel performance data to reallocate investments and optimize marketing strategy.

Requirements

Led growth marketing or demand gen/ABM for a $10M–$40M B2B SaaS company, building or rebuilding a function from the ground up.
Owned and was held fully accountable for pipeline targets.
Built and managed a lean, high-leverage team with rigorous budget discipline.
Brought hands-on experience with enterprise or complex-sale B2B motions.
6–12 months of experience using AI agents to remove manual work, elevating the team to focus on higher-value work.

Preferred

Marketing experience targeting field teams, retail, CPG, or frontline buyer audiences.
Customer marketing experience to support expanding roadmap and future team growth.
Familiarity with modern ABM/intent tooling (e.g., AdRoll, HubSpot, Salesforce) and lead-scoring frameworks.

Benefits

Competitive comp packages and equity
Comprehensive health coverage with 80% of premiums covered by Repsly for both employees and dependents, plus dental and vision
401(k) with company match
Flexible PTO and 11 company holidays
Home office stipend
Professional development budget
FSA for healthcare and dependent care
Life insurance at 1x salary
Continuous education and professional development.
Flexible working locations: work remote with a few days a month in the office.

Repsly

4.5 Glassdoor

Repsly, Inc. is a B2B software as a service (SaaS) company providing retail execution software that empowers CPG teams to make data-driven insights and achieve peak performance in the field. Repsly’s powerful manager’s dashboard equips teams with the data they need to uncover opportunities at retail, and the tools they need to deploy their team to take the right action in the store. Repsly’s best-in-class mobile app empowers retail execution specialists to have the biggest possible impact on sales, while equipping reps with the customizable data collection tools they need to report real-time insights from the field. Repsly is the only retail execution solution to centralize brands’ sales, field activity, and in-store data, connecting store-level activities with their impact on sales. More than 600 field teams in over 80 countries drive execution and sales in the field with Repsly. Awards: Repsly was selected as the best in “Sales operations” category on Under the Radar 2011 conference in Mountain View, California both by judges and audience choice. We were also selected as one of the 10 best European startups on Startup Week 2011 in Vienna, Austria and nominated for Europas 2011 award. In May 2012, we received Microsoft ISV award as "The most innovative startup".Founded in 2008 in Zagreb, Croatia, Repsly is headquartered in Boston.If you are a CPG or Retail Service organization operating in Latin America, you can visit our partner website here: repslylatam.com

Founded in 2008

Boston, Massachusetts, USA

102 employees (8 in marketing)

www.repsly.com

1% recommend to a friend

1% CEO approval