Senior Director/ VP of Brand Marketing

New York City, NY (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own Beam's brand narrative across channels, unifying PR, organic social, experiential, and product launches into a coherent growth engine that builds credibility, community, and demand.

  • Owned Channel Portfolio: PR, organic social, and experiential integrated with shared KPIs to build a recognizable Beam brand.
  • Brand Voice & Positioning: steward voice and product positioning across all channels, ensuring consistency and resonance.
  • Campaigns & Launches: lead brand campaigns and product launches from brief through measurement to maximize impact.

Job Description

Responsibilities

  • Beam's Owned Channel Portfolio. PR, organic social, and experiential roll up to you as one connected system — each with a distinct role, a clear KPI, and a shared mandate to build a brand people can't ignore.
  • PR as a Cultural Engine. You'll develop and steward top-tier media relationships, manage agency partners, and shape the narratives that get Beam into the conversations that matter — building credibility, awareness, and demand through earned media.
  • Organic Social as a Brand Channel. You'll own platform strategy, content direction, and cultural relevance — building the kind of presence that turns audiences into communities and communities into customers.
  • Experiential, Partnerships & Licensing. You'll identify and lead the activations, brand partnerships, sponsorships, and licensing opportunities that put Beam in front of the right audiences — using strategic fit, audience overlap, and cultural relevance as your filter.
  • Brand Voice & Product Positioning. You'll steward how Beam sounds and how each product is positioned across the organization — partnering with product and marketing so that voice and positioning land consistently across every channel, campaign, and touchpoint.
  • Brand Guidelines, Grounded in the Consumer. You'll own and evolve Beam's brand guidelines, using consumer insight to keep them clear, usable, and alive across the company — a living system the whole organization can build from.
  • Brand Campaigns & Product Launches. You'll lead brand campaigns and product launch storytelling from brief through measurement — making sure every launch feels unmistakably Beam.

Requirements

  • 10+ years in brand marketing or communications, with 4+ years leading teams at the senior or director level.

Nice to Have

  • Background in consumer products, wellness, CPG, or high-growth DTC strongly preferred.

Benefits

  • Fully covered medical benefits + dependent contributions
  • Unlimited PTO
  • 401k with up to 4% match
  • “Work from Anywhere” bank
  • Wellness stipend for health & fitness
  • Commuter benefits
Nebraska Children and Families Foundation logo

Nebraska Children and Families Foundation

**IMPORTANT NOTE - PLEASE APPLY FOR ALL POSITIONS THROUGH OUR POSTS, NOT THROUGH THE LINKEDIN-GENERATED JOBS. Nebraska Children’s mission is to create positive change for children through community engagement. Working with local, state, and national partners, Nebraska Children cultivates the good life for all of our children, from cradle to career. We envision a Nebraska where all children have the resources and support needed to realize their full potential. Nebraska Children and Families Foundation has a unique approach to solving large, complex social issues that affect our state’s children. It’s based on two core beliefs:1. Prevention works. It’s the most effective and fiscally responsible approach for addressing complex social problems.2. Channeling a community’s existing resources toward a common goal will maximize their effectiveness.Every initiative we undertake aligns with these principles. Our programs are preventive in nature, designed to keep children out of the welfare and criminal justice systems from birth through age 24. And our approach encompasses all the resources a community has to offer, helping to ensure community ownership of the process and outcomes. The end goal is to prepare all of Nebraska’s children for success in school and in life.

Founded in 1997
Lincoln, Nebraska, USA
84 employees (2 in marketing)