Senior Director, US Marketing Lead (IgAN)

Boston, MA (Hybrid)

$228K/yr – $342K/yrSenior Level12+ years expFull time

Posted 1 day ago

Job Summary

Own portfolio strategy and brand lifecycle, lead cross-functional teams to execute brand plans, and measure ROI across activities while guiding insights, forecasting, and resource allocation.

  • Own portfolio strategy and oversee brand lifecycle activities.
  • Lead cross functional teams to develop and execute brand plans with measurable ROI.
  • Guide insights and forecasting to inform strategy and resource allocation.

Job Description

Responsibilities

  • Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
  • Oversees development and implementation of strategic and tactical plans for brand
  • Leads team through challenges related to creating external (promotional) communications materials for external use with customers
  • Provides input into forecasting assumptions, both short term and long term
  • Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
  • Leads the development of strong partnerships with cross-functional team to support business goals
  • Evaluates ROI for activities across the portfolio
  • Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy
  • As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Requirements

  • Bachelor's degree in marketing, business, or scientific degree
  • Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience
  • Experience defining the strategy for a brand or portfolio of products
  • Ability to oversee generation of insights, and apply those insights to business problems/opportunities
  • Analytical mindset, with demonstrated ability to develop strategy, monitor performance, understand ROI and allocate resources
  • Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
  • Exceptional working knowledge of MS Office applications, including PPT, Excel and Word
  • Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
  • Experience managing teams and individual staff members

Benefits

  • medical, dental and vision benefits
  • generous paid time off (including a week-long company shutdown in the Summer and the Winter)
  • educational assistance programs including student loan repayment
  • a generous commuting subsidy
  • matching charitable donations
  • 401(k) and so much more
Vertex Pharmaceuticals logo

Vertex Pharmaceuticals

4.2 Glassdoor

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and has made significant advancements in multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, and acute pain — and continues to progress clinical and research programs in these diseases. We also have a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where we have deep insight into causal human biology, including acute and neuropathic pain, APOL1-mediated kidney disease, IgA nephropathy, autosomal dominant polycystic kidney disease, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency. Our global headquarters is in Boston, and we have research and development (R&D) sites and commercial offices worldwide.Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. We have also earned a spot on TIME Most Influential Companies, TIME Best Inventions, and Fast Company Most Innovative Companies lists. Our research and medicines have received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the Prix Galien, the Scrip Award and the Breakthrough Prize awards.Read our community guidelines: https://www.vrtx.com/vertexs-community-guidelines/

Founded in 1989
Boston, Massachusetts, USA
6.1K employees (282 in marketing)
83% recommend to a friend
88% CEO approval

Salaries

Posted range

$228K/yr – $342K/yr

Taken straight from the job posting.

See all Vertex Pharmaceuticals salaries

Funding

Total Funding
$657.3M
Last Raise
$1.1M
Post IPO Secondary, 2 years ago

Funding History

  • Jul 2024
    Post IPO Secondary • $1.1M
  • May 2022
    Post IPO Equity • $50M
  • Dec 2009
    Post IPO Equity • $443M

Traffic Signals

Monthly Visitors
340.5K
Monthly Google Ads Budget
$44.9K
Traffic Source Mix
Search
36.6%
Direct
38.5%
Referral
22.7%
Social
1%
Paid
1.1%

Headcount Trend

Current headcount: ~6.2K

Recent News

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Senior Director, US Marketing Lead (IgAN)

Vertex Pharmaceuticals · Boston, MA · Hybrid