Responsibilities

• Role: Lead our Strategy and Market Research function within the Commercialization team for North America (B2B-focused).
• What You’ll Do: B2B Strategy Leadership: Develop and execute corporate strategy for Samsung’s cross-portfolio offerings, including B2B Advertising, Strategic Partnerships, New Concept Development, Samsung TV+, and Gaming.
• Market Positioning: Define and strengthen Samsung Ads’ competitive advantages, advising executives on industry trends and strategic recommendations.
• Voice of Customer (VoC): Build and operationalize pilot practices (e.g., Customer Councils, Design Partner Programs) to gather and translate customer feedback into actionable strategies.
• Cross-Functional Collaboration: Partner with Business Development, Product Managers, BD/Partnerships, Sales, and GTM teams to bring offerings from launch to successful, must-buy solutions.
• Team Leadership: Manage a team of 6-7 professionals, including Voice of Customer Analysts, Competitive Intelligence Leads, and Corporate Strategy professionals.
• Executive Engagement: Deliver high-impact executive deliverables, including market research, competitive analysis, and strategic recommendations.
• Innovation & Growth: Identify and evaluate blue-sky opportunities, leveraging Samsung’s data, tools, audience, and footprint to create unique B2B offerings.

Requirements

• Experience: 12+ years in corporate strategy, equities research, VC, market research, or related fields, with a focus on advertising, media, or B2B technology.
• Skills: Expertise in CTV/media/advertising landscape (e.g. programmatic, retail media networks, B2B tech, measurement, partnerships, licensing, etc); deep knowledge of video solutions and B2B partnerships; strong analytical and problem-solving abilities.
• Leadership: Proven ability to lead cross-functional teams and influence senior executives.
• Customer Focus: Obsessed with collecting and representing the Voice of the Customer (VoC); experience in qualitative and quantitative research.
• Executive Presence: Proficient in data analysis, market research, and crafting executive narratives.
• Framework-driven and principled approach: Evaluate new media and partnership opportunities (e.g. new products, new offerings, new business models, new geographies, etc).
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred

• Direct experience with leading media/CTV/OTT advertising platforms (e.g., Meta, Netflix, Google, Amazon, Roku, Disney, Trade Desk, etc).
• Consulting, VC, or equity research experience in tech, media, or telecom.
• Familiarity with Samsung Ads products (programmatic/direct offerings, device capabilities, Samsung TV+).
• Strong communication skills and ability to manage multiple deliverables under tight deadlines.
• Strong Operator: Exceptionally organized and capable of managing a variety of deliverables with tight timelines for executives

Benefits

• Samsung offers a variety of benefits, including generous employee health, financial, and well being benefits, daily free catered lunches, top-tier devices, and more.