Drive sports and brand partner marketing strategy for growth, build a high‑performing team, and lead cross‑functional activations with major partnerships.

• Own the comprehensive sports and brand partner marketing strategy, aligned to growth goals and long‑range plans in collaboration with executives.
• Define tiered partner frameworks, value propositions, and go‑to‑market strategies for each tier.
• Build, lead, and develop a high‑performing Sports & Brand Partner Marketing team with clear ownership and career paths.
• Partner with senior leadership across Commercial, Marketing, and Product to secure alignment and influence roadmaps for partners and sports properties.
• Act as a strategic thought partner to the CMO and executives on where sports and partnerships show up in brand strategy.
• Develop and lead sports‑led brand marketing initiatives and experiential activations with major sponsorships and integrated campaigns.
• Lead Oura’s sports marketing strategy as Official Wearable of Team USA/Team Finland and Knicks sponsorships, shaping creative platform.
• Translate sponsorship packages into prioritized activation roadmaps balancing brand lift, performance, and feasibility.
• Partner with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives for athletes and members.
• Concept, produce, and support immersive sports‑led experiences with measurable impact.