Senior Director, Social Media & Content

Responsibilities

• Lead social media strategy and execution across Orioles platforms, establishing a clear vision for how the brand shows up, engages fans, and participates in culture.
• Oversee social-first video production by leading the editors and content team responsible for creating compelling, platform-native video that captures the energy of baseball and our city, humanizes players, and brings fans closer to the team.
• Build an integrated content strategy that connects brand priorities, business objectives, and fan interests to deliver relevant, engaging content throughout the season and offseason.
• Drive audience growth and engagement by developing strategies that expand the Orioles’ reach, strengthen fan relationships, and attract new audiences across platforms.
• Turn analytics into action. Establish performance benchmarks, monitor reporting, identify trends, and use data to inform content decisions, optimize publishing strategies, and improve results.
• Stay ahead of platform trends and culture by understanding evolving algorithms, formats, audience behaviors, and cultural moments — translating them into timely, relevant opportunities for the Orioles.
• Connect content to business results by developing strategies that support revenue-generating initiatives, partnerships, ticket sales, merchandise, and other organizational priorities.
• Lead real-time content strategy around games, breaking news, player moments, and cultural conversations, balancing speed and relevance with brand consistency and creative quality.
• Establish a high standard for creative output by ensuring social and video content is distinctive, intentional, on-brand, and built for how fans consume content today.
• Lead, develop, and empower the team by setting clear priorities, providing feedback, fostering collaboration, and creating an environment where people are encouraged to experiment and push creative boundaries.

Requirements

• 10+ years of experience in social media, digital content, video production, or a related field, with demonstrated leadership experience managing teams and driving content strategy.
• Proven experience overseeing social media channels and video content teams, with a strong understanding of how creative production supports platform-specific strategy and performance.
• A track record of growing social audiences, increasing engagement, and developing content strategies that deliver measurable results.
• Highly analytical and fluent in social media reporting, with the ability to interpret performance data, identify trends, and translate insights into actionable strategies.
• Deep understanding of social platforms, including Instagram, TikTok, YouTube, Facebook, and emerging channels, with knowledge of platform algorithms, audience behaviors, and evolving content formats.
• Strong creative instincts and a sharp understanding of what makes content compelling, shareable, culturally relevant, and effective across social platforms.
• Experience leading short-form video strategy and production, including developing concepts, and overseeing editing and post-production workflows.
• Ability to connect content strategy to broader brand and business objectives, including audience growth, fan engagement, partnerships, ticket sales, and revenue generation.
• Experience managing real-time content in a fast-paced environment, with the ability to balance proactive planning with timely responses to breaking news or milestones, cultural moments, and live events.
• Strong leadership and people management skills, with the ability to set a clear vision, develop talent, provide constructive feedback, and empower teams to deliver their best work.

Benefits

• The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.