Senior Social Media/ Community Strategist

Responsibilities

• Serve as the daily responder across Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit; engage with comments, DMs, mentions, and tags in Ruggable's voice
• Own day-to-day community management strategy: set priorities, drive consistent response quality, and maintain confidence in brand voice across platforms
• Monitor sentiment, flag emerging issues, and escalate sensitive situations quickly and appropriately
• Partner with CX to ensure customer questions and concerns are resolved and routed, with CX leading with a point of view on how to resolve issues while this role serves as the voice of the brand to shape those responses collaboratively, ensuring community responses align with support policies
• Proactively engage with creators, customers, and relevant conversations to grow the community beyond our own posts
• Define and maintain response standards, escalation paths, and community playbooks in partnership with CX and Social leadership
• Proactively build relationships with core community members and key brand advocates across key platforms
• Identify, evaluate, and recommend new online communities, niche spaces, and emerging social platforms for Ruggable to actively engage in
• Regularly share audience feedback with key stakeholders, demonstrating the ability to distinguish between throwaway comments and real strategic opportunities for the brand
• Lead and execute Ruggable’s end-to-end Reddit presence and organic publishing strategy, leveraging deep platform expertise to drive brand affinity, establish community trust, and optimize content for LLMs and AI search discovery

Requirements

• 8+ years in community management or social engagement for a consumer brand, ideally with strong direct-to-consumer or e-commerce experience
• Proven ability to manage and steer community strategy across multiple channels, not just “responding”
• Strong Pinterest fluency, including the ability to translate platform signals (e.g., saves/intent and community engagement patterns) into editorial and community direction
• Deep expertise building, scaling, and managing an authentic brand presence on Reddit, with a strong understanding of reddiquette, subreddit culture, and conversational trends
• Exceptional writing skills with the ability to adapt tone seamlessly across platforms and nuances, especially in community-centric spaces like Reddit
• Experience partnering with CX or support teams on voice, escalation, and customer resolution
• Strong judgment in sensitive or high-visibility situations
• Comfort with social listening tools and community analytics
• Highly organized, responsive, and able to work independently with daily consistency

Preferred

• Experience in home, design, or lifestyle categories
• Experience producing VOC or sentiment reporting for cross-functional teams
• Familiarity with Sprout, Sprinklr, Brandwatch, or similar platforms
• Experience with CX platforms such as Gorgias, Zendesk, or Kustomer

Benefits

• Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.