Responsibilities

• Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross-functional leaders. Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product).
• Drive launch readiness, market shaping, disease-state education, and customer engagement initiatives across the Rare Epilepsy portfolio.
• Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization.
• Partner with Market Access to create and refine payer strategy and approaches.
• Develop HCP and payer-focused strategies informed by the patient, caregiver, and provider journey.
• Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption.
• Oversee integrated go-to-market planning, omnichannel engagement, and field readiness initiatives.
• Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution.
• Partner with global colleagues to align marketing activities as appropriate.
• Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long-term growth.
• Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers.

Requirements

• 10+ years of biopharmaceutical commercial experience (i.e., sales, marketing, or market access)
• 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning.
• Previous people leadership/management experience.
• Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease-state education, payer marketing, and commercialization strategy.
• Experience collaborating with Market Access and payer-related initiatives.
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations.
• Enterprise mindset focused on delivering measurable and sustainable business outcomes.
• Strong communication, relationship management, and cross-functional leadership skills.
• Demonstrated ability to influence across the organization and drive business growth.
• Strong project management, strategic planning, and execution capabilities.

Preferred

• Accredited MBA or master’s degree.
• Experience in Neuro Rare, rare disease, epilepsy, neurology, or specialty pharmaceutical marketing.
• Experience supporting successful product launch and pre-launch market development initiatives.
• Strong understanding of the patient, caregiver, HCP, and payer experience within rare and specialty disease states.
• Experience developing disease-state education and customer engagement strategies.
• Experience leading HCP education or peer-to-peer engagement initiatives within specialty or rare disease therapeutic areas.
• Understanding of specialty access pathways, referral networks, and complex treatment landscapes.
• Ideal candidate based in Deerfield, IL

Benefits

• flexible paid time off (PTO)
• health benefits to include Medical, Dental and Vision
• company match 401k