Responsibilities

• Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral.
• Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives.
• Facilitate executive alignment on value proposition and key messaging.
• Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support.
• Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity.
• Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review.
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities.
• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities.
• Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation.
• Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets.
• Educate the market about ReversingLabs’ value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets.
• Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs.
• Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives.
• Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies.
• Manage and expand ReversingLabs’ industry analyst program to advance the understanding and inclusion of ReversingLabs’ offerings in their research and reports.