Senior Director, Product Marketing at PowerSchool | Dallas, TX | $189K/yr – $237K/yr

PowerSchool

Senior Director, Product Marketing

Dallas, TX (On-site)

$189K/yr – $237K/yrSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive category-level GTM and narrative for a leading ed-tech product, aligning Product, Sales, and Marketing to grow pipeline and adoption.

Define category narrative, differentiate in market, and lead GTM strategy.
Mentor Product Marketing teams and align cross-functional priorities.
Partner with Sales Leadership and Value Engineering to drive category alignment and KPIs.

Job Description

Responsibilities

Develop and own the category-level narrative and positioning, ensuring clear differentiation in the market.
Partner with Product Management to shape roadmap storytelling and prioritize launch plans.
Lead category-level GTM strategy and campaigns in partnership with brand, comms, and demand gen.
Manage and mentor Product Marketers, setting priorities and ensuring quality of deliverables.
Serve as the primary partner to Sales Leadership, Solution Consulting, and Value Engineering for category-level alignment.
Track and report on category-level KPIs tied to pipeline growth, awareness, and adoption.

Requirements

10+ years in product marketing or related GTM roles, with proven leadership experience
Strong strategic storytelling and executive communication skills
Demonstrated ability to align cross-functional teams around GTM priorities
Experience leading and mentoring product marketing teams

Benefits

Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Wellness Program, including ClassPass & Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

PowerSchool

PowerSchool is a leading provider of cloud-based software for K-12 education in North America. Its mission is to empower educators, administrators, and families to ensure personalized education for every student journey. PowerSchool offers end-to-end product clouds that connect the central office to the classroom to the home with award-winning products including Schoology Learning and Naviance CCLR, so school districts can securely manage student data, enrollment, attendance, grades, instruction, assessments, human resources, talent, professional development, special education, data analytics and insights, communications, and college and career readiness. PowerSchool supports over 60 million students in more than 90 countries and over 18,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States.© PowerSchool

Founded in 1997

Folsom, California, USA

www.powerschool.com