Senior Director, Product Marketing

Responsibilities

• Corporate Narrative & Thought Leadership: Own the LVT "story," developing the executive-level messaging and keynotes that position LVT as the undisputed leader in intelligent site technology.
• Strategic Pricing & Packaging: Lead the research and execution of sophisticated pricing models that reflect our value delivery and maximize market share.
• Sales Influence & Enablement: Build deep trust with Sales leadership, providing the strategic ammunition and market insights required to win complex, high-stakes deals.
• Market Intelligence: Conduct deep-dive competitive analysis and market research to identify whitespace opportunities and guide the long-term product roadmap.
• Cross-Functional Bridge: Serve as the "voice of the market" to Product teams, ensuring our development cycle is aligned with customer pain points and economic buyers.
• Team Leadership: Manage and mentor two Product Marketers, fostering a culture of scrappiness, technical curiosity, and excellence in execution.
• Open-Scope Innovation: Identify organizational gaps and "fix what is broken," creating new processes or collateral where none exist to scale our impact.

Requirements

• Experience: 10+ years in Product Marketing, with significant experience in B2B SaaS, IoT, or complex technical hardware/software environments.
• The Executive Communicator: You are a gifted storyteller who is comfortable on a keynote stage or in a boardroom, capable of simplifying the complex into the profound.
• The Sales Ally: You understand that Product Marketing exists to fuel revenue; you have a proven track record of influencing sales leaders and changing their perspectives through data and narrative.
• Technically Curious: You don’t need to be an engineer, but you are fascinated by how things work—from hardware sensors to Agentic AI—and you enjoy translating that tech into "business-speak."
• Strategic & Analytical: You have mastered the art and science of pricing, packaging, and market segmentation.
• Scrappy Creator: You aren't looking for a "maintenance" role; you are energized by the opportunity to build a function from the ground up and fix inefficiencies.
• Proven Leader: You have experience managing direct reports and know how to empower a team to deliver high-quality work in a fast-paced environment.

Benefits

• Full-time benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.