Senior Director, Product Marketing - Apps

Redmond, WA (On-site)

$156K/yr – $304K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own the growth strategy for Power Apps and lead the AI-native category and Power Platform product marketing, spanning go-to-market, differentiation, and customer insight while building a high-performing team.

  • Shape strategy across revenue, usage, retention, and market share
  • Drive GTM, storytelling, and collaboration with Engineering and MCAPs

Job Description

Responsibilities

  • Own the growth strategy and business performance for Power Apps, identifying the highest-impact opportunities to expand revenue, usage, retention, and market share across all segments and audiences.
  • Define the category, value proposition, and product story for AI-native application development, partnering closely with Engineering to turn customer needs and market shifts into roadmap priorities, differentiated experiences, technical demos, launches, and value prop.
  • Lead product marketing for the Power Platform portfolio, creating a coherent strategy across apps, automation, data, agents, governance, and extensibility while preserving clear product-level differentiation.
  • Partner with Microsoft Customer and Partner Solutions (MCAPs) to run go-to-market spanning campaigns, digital, field and partner activation, sales enablement, flagship events, and executive communications, with clear accountability for measurable outcomes.
  • Develop deep customer, partner, developer, and competitive insight; translate it into segment priorities, adoption programs, packaging and monetization recommendations.
  • Lead and develop a high-performing product marketing team and cross-functional community, setting a high bar for customer focus, technical fluency, strategic clarity, execution, and inclusive leadership.
  • Embody our Culture and Values

Requirements

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product management or IT
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing
  • OR equivalent experience.
  • 6+ years people management experience.

Preferred

  • Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing
  • OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing
  • OR equivalent experience.
  • 8+ years people management experience.
  • Experience owning growth, adoption and market outcomes for a large scale cloud, SaaS, developer or business applications portfolio
  • Experience in AI, application platforms, low-code development, data, automation, and governance, with ability to influence senior leaders and translate complexity into clear customer value.
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Founded in 2024
Redmond, Washington, USA
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Posted range

$156K/yr – $304K/yr

Taken straight from the job posting.

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Senior Director, Product Marketing - Apps

Microsoft · Redmond, WA · On-site