Senior Director of Product Management & Brand Marketing

Wisconsin, USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive the dairy product portfolio and brand growth with end-to-end product leadership.

  • Own P&Ls, pricing, and post-launch performance for cheese and dairy lines.
  • Must-have: 15+ years in branded dairy/CPG with cross-functional leadership.
  • Standout: End-to-end product development and cross-functional strategy experience.

Job Description

Responsibilities

  • Own the end-to-end product lifecycle across core, value-added, and innovation platforms in current and future dairy categories (i.e., cheese, dairy-ingredients, and future adjacent dairy categories).
  • Current Cheese Categories include Cheese Curds, Block/Specialty Natural Cheese, and Cheese Spreads & Process Cheese.
  • Lead portfolio strategy including innovation prioritization, renovation, cost optimization, and SKU rationalization across Retail, Foodservice, and Industrial Product Lines .
  • Lead new product development (NPD) from concept through launch, including stage-gate management, business cases, and commercialization readiness.
  • Translate consumer, customer, and market insights into compelling product concepts and value propositions.
  • Establish and manage a stage-gate innovation process , ensuring speed, rigor, and cross-functional alignment.
  • Own product P&Ls, pricing strategy, margin targets, and post-launch performance tracking.
  • Lead development of sales tools, sell-in stories, innovation decks, and customer presentations .
  • Support key customer meetings and innovation sell-in as a product and brand subject-matter expert.
  • Lead R&D to translate consumer and customer insights into scalable, compliant, and commercially viable dairy products .
  • Partner with Operations, QA, Supply Chain, and Finance to ensure formulations meet cost, yield, quality, shelf-life, and manufacturing constraints .

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 15+ years of progressive experience in branded dairy foods or CPG food manufacturing , with leadership across product management and brand marketing .
  • Demonstrated experience leading product development with Innovation and R&D teams in a manufacturing environment.
  • Demonstrated experience positioning and building successful Branded Businesses including developing and executing strategic plans and annual business and marketing plans.
  • Strong understanding of dairy processing, formulation, shelf-life, regulatory, and labeling requirements .
  • Proven ability to influence cross-functional teams in a mid-sized, resource-constrained organization.

Preferred

  • Experience across retail, foodservice, and industrial dairy channels .
  • Background in clean label, high-protein, or value-added dairy innovation .
  • Experience managing external agencies and research partners.

Benefits

  • Benefits eligible the 1st of the month following 30 days of employment.
  • Medical, Health Savings Account, Dental, Vision, Accident, Critical Illness and Hospital insurances available.
  • Employee Assistance Program (EAP) and additional free resources.
  • 401k match, Paid Time Off & Holiday Pay