Senior Director of Product Management & Brand Marketing

Ellsworth, WI (Unknown)

Salary Not AvailableSenior Level15+ years exp

Posted 4 months ago

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Job Summary

Drive end-to-end dairy product lifecycle and brand strategy across core and adjacent cheese categories.

  • Own product lifecycle, P&L, pricing, and post-launch performance across Retail, Foodservice, and Industrial lines.
  • Must-have: 15+ years in branded dairy/CPG with product management and brand leadership.
  • Standout: Cross-functional leadership in a mid-sized, resource-constrained environment.

Job Description

Responsibilities

  • Own the end-to-end product lifecycle across core, value-added, and innovation platforms in current and future dairy categories (i.e., cheese, dairy-ingredients, and future adjacent dairy categories). Current Cheese Categories include Cheese Curds, Block/Specialty Natural Cheese, and Cheese Spreads & Process Cheese.
  • Lead portfolio strategy including innovation prioritization, renovation, cost optimization, and SKU rationalization across Retail, Foodservice, and Industrial Product Lines.
  • Lead new product development (NPD) from concept through launch, including stage-gate management, business cases, and commercialization readiness.
  • Translate consumer, customer, and market insights into compelling product concepts and value propositions.
  • Establish and manage a stage-gate innovation process, ensuring speed, rigor, and cross-functional alignment.
  • Own product P&Ls, pricing strategy, margin targets, and post-launch performance tracking.
  • Lead development of sales tools, sell-in stories, innovation decks, and customer presentations.
  • Support key customer meetings and innovation sell-in as a product and brand subject-matter expert.
  • Lead R&D to translate consumer and customer insights into scalable, compliant, and commercially viable dairy products.
  • Partner with Operations, QA, Supply Chain, and Finance to ensure formulations meet cost, yield, quality, shelf-life, and manufacturing constraints.

Requirements

  • 15+ years of progressive experience in branded dairy foods or CPG food manufacturing, with leadership across product management and brand marketing.
  • Demonstrated experience leading product development with Innovation and R&D teams in a manufacturing environment.
  • Demonstrated experience positioning and building successful Branded Businesses including developing and executing strategic plans and annual business and marketing plans.
  • Strong understanding of dairy processing, formulation, shelf-life, regulatory, and labeling requirements.
  • Proven ability to influence cross-functional teams in a mid-sized, resource-constrained organization.

Preferred

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • Experience across retail, foodservice, and industrial dairy channels.
  • Background in clean label, high-protein, or value-added dairy innovation.
  • Experience managing external agencies and research partners.

Benefits

  • Benefits eligible the 1st of the month following 30 days of employment.
  • Medical, Health Savings Account, Dental, Vision, Accident, Critical Illness and Hospital insurances available.
  • Employee Assistance Program (EAP) and additional free resources.
  • 401k match, Paid Time Off & Holiday Pay
Ellsworth Cooperative Creamery logo

Ellsworth Cooperative Creamery

Located in the heart of Wisconsin’s Dairyland, Ellsworth Cooperative Creamery produces 190,000 pounds of cheddar cheese curds daily. They’re so delicious that we’ve earned the title of “Cheese Curd Capital of Wisconsin®”, a title bestowed by Governor Anthony S. Earl in 1983. Our all-natural premium cheddar cheese curds can be found in all 50 states and around the world.Our Wohlt Creamery, in New London, WI, joined the team in 2018. Specializing in high-quality and customized processed cheeses for food service, retail deli, and pre-packaged food manufacturers, at Wohlt, quality and innovation are woven into the culture.In early 2022, we opened our new production facility in Menomonie, WI. This new facility combines experience, tradition, and standards of quality with modern-day green technology for the lowest environmental impact to produce a variety of specialty block cheeses.

Founded in 1910
Ellsworth, Wisconsin, USA
107 employees (5 in marketing)

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
30.4%
Direct
45.7%
Referral
6.7%
Social
15.5%
Paid
1.5%

Headcount Trend

Current headcount: ~107

Marketing Team

Marketing Team Size
3 (3% of company)