Responsibilities

• Lead Product Marketing Strategy
• Develop positioning, messaging, and value proposition frameworks that clearly communicate customer benefits and market differentiation.
• Translate complex product capabilities into simple, compelling stories that resonate with consumers.
• Partner closely with Product and business leaders to develop go-to-market strategies and launch plans for new products, features, and experiences.
• Leverage customer research, competitive intelligence, and emerging analytical tools to strengthen product storytelling and uncover new growth opportunities.
• Serve as the voice of the customer, ensuring marketing strategies are rooted in real consumer needs and behaviors.
• Help strengthen Yahoo's customer insights capabilities and translate those insights into more effective marketing and product decisions.
• Drive Integrated Marketing & Brand Growth
• Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative.
• Develop and execute full-funnel campaigns across owned, earned, and paid channels.

Requirements

• 12+ years of experience across product marketing, integrated marketing, brand marketing, or related disciplines.
• Proven experience developing positioning, messaging, and go-to-market strategies for consumer-facing products.
• Strong product marketing foundation with the ability to translate complex product value into clear, compelling customer narratives.
• Experience developing and leading integrated marketing programs that build brand affinity and drive measurable business outcomes.
• Experience partnering closely with Product organizations, General Managers, and cross-functional stakeholders to drive business outcomes.
• Experience leading highly cross-functional initiatives across Product, Creative, Communications, Research, and business stakeholders.
• Deep customer curiosity and a demonstrated ability to turn insights into strategy and action.
• Experience leading, mentoring, and developing high-performing teams.
• Exceptional communication, storytelling, and executive influence skills.
• Strong analytical mindset with experience using data and performance metrics to inform decisions and measure success.
• Experience adopting new technologies and ways of working to improve team effectiveness and marketing outcomes.
• Comfortable operating in evolving environments, leading through change, and continuously improving how teams work.
• Ability to thrive in a fast-paced, highly collaborative environment.

Benefits

• Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.