Responsibilities

• Positioning & Messaging
• Own product positioning, messaging, and narrative across Solink’s platform and key products and industries we serve.
• Develop and defend a category point of view that differentiates Solink from adjacent and competing solutions.
• Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts.
• GTM Strategy
• Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success.
• Build launch playbooks and processes that scale across a growing product portfolio.
• Identify opportunities to grow adoption and ARPU through positioning, packaging, and GTM for new features and add-ons.
• Competitive Intelligence
• Own Solink’s competitive intelligence program, keeping a current, accurate view of the competitive landscape.

Requirements

• 10+ years of experience in product marketing, with meaningful experience in customer marketing, competitive intelligence, or analyst relations.
• A proven track record building category positioning that differentiates a product in a competitive market.
• Experience leading go-to-market strategy and execution for major product launches end-to-end.
• Experience building or scaling a sales enablement function, with measurable impact on win rate or ramp time.
• Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs.
• Strong executive communication skills, with experience presenting positioning and strategy to CMO, executive, and board-level audiences.
• Experience building and coaching a team of product and/or customer marketers.
• Security requirements: Candidates must undergo a criminal records check upon hire; Be a Canadian Citizen (dual citizens included), or eligible to work in Canada; Be willing to comply with Solink’s own security policies and standards.

Preferred

• Experience in physical security, video surveillance, IoT, or a related B2B technology industry.
• Experience building an Analyst Relations function in a company that didn’t previously have one.
• Experience scaling a product or customer marketing function as a company grows past $100M+ ARR.
• Familiarity with sales enablement and customer marketing platforms (e.g., HubSpot, SalesForce, Highspot, Seismic, Gainsight).

Benefits

• Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.