Senior Director, Portfolio, Connections & Media

Responsibilities

• Strong influencing skills and an ability to lead effectively across complex, matrixed environments.
• Drive strategic thought leadership across the communications ecosystem, helping advance new ways of working, emerging technologies, and audience-led approaches.
• Interpret business, consumer, and performance data to develop insightful solutions to complex business challenges. Translate business objectives and priorities into strategic briefs and decision frameworks that guide internal and external partners.
• Partner across functions to align audience strategies, communications investments, measurement plans, and commercial objectives in support of business growth.
• Champion innovation, experimentation, continuous improvement, and organizational learning while maintaining disciplined investment stewardship.

Requirements

• Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Economics or a related field is required.
• Experience: 10-12 years of experience in media, marketing, communications strategy, audience development, growth planning, or connected marketing, with increasing responsibility for investment stewardship, business performance, and strategic leadership.
• Experience may include leadership roles within agencies, media organizations, consulting firms, or client-side marketing organizations operating at scale.
• Experience within the consumer-packaged goods (CPG) industry or other complex, multi-brand consumer businesses is advantageous.
• Media & Audience Expertise: Deep understanding of connected media ecosystems, audience architecture, digital and biddable channels, and the evolving role of AI-enabled decisioning systems.
• Experience leveraging audience, performance, and business intelligence signals to guide communications investment decisions is required. Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities is highly desirable.
• Data & Analytical Skills: Proficiency in using data to inform investment decisions, optimize performance, and evaluate business outcomes.
• Able to interpret consumer research, market intelligence, marketing effectiveness data, and advanced analytics to derive actionable insights for audience engagement and communications strategy.
• Experience with modern measurement frameworks and capabilities, including A/B testing, lift analysis, incrementality testing, leading indicators, MMM/rMMM, media ROI curves, and business outcome measurement.
• Able to partner effectively with analytics teams to apply these methodologies to real-world business challenges and investment decisions.

Preferred

• Advanced coursework or certifications in marketing analytics, communications strategy, digital marketing, audience strategy, media, or emerging technologies are a plus.
• Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities is highly desirable.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.