Associate Director of Social Performance
Townsquare Ignite
Dallas, TX (Remote)
$130K/yr - $150K/yrAgencyFull-timeSenior level5+ years exp.
3 hrs ago
Senior Director, Performance Marketing
Midvale, UT (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid performance across DTC channels while building an in-house team and ensuring profitable, data-backed decisions.
- Own and optimize strategies across Marketplace Media, Dotcom Media, Affiliate, and Partnerships.
- Must-have: 8–12+ years in performance marketing with senior-level experience.
- Standout: P&L ownership with SKU-level profitability visibility and incremental attribution focus.
Job Description
Responsibilities
- Define paid performance strategies across all active channels — Marketplace Media, Dotcom Media, Affiliate, and Partnerships — with a clear view of how each channel contributes to overall DTC goals.
- Explore emerging and inactive channels (TikTok, Reddit, StackAdapt, Criteo), build data-backed cases for activation or deprioritization, and bring recommendations to leadership.
- Own budget allocation and optimization cadence across the channel portfolio, with a focus on finding and scaling the optimal channel mix.
- Be hands-on in the platforms. You know how to build a campaign, read an auction, and pull a report yourself — and you expect the same of your team.
- Own a tight performance marketing P&L by channel, with visibility to contribution margin at the SKU level.
- Set and hold CAC, ROAS, and contribution targets per channel — and make real-time decisions when campaigns go off-track.
- Partner with Finance and Ecommerce to ensure attribution models accurately reflect the business, not just platform-reported metrics.
- Flag and resolve margin leakage proactively — whether it's an inefficient affiliate, a high-ACoS Amazon placement, or a Meta campaign dragging blended ROAS down.
- Partner with the CMO to build an in-house performance marketing team — starting lean and scaling with the business.
- Play an active role in defining team structure, role requirements, and the balance between in-house capability and agency support.
Requirements
- 8–12+ years of performance marketing experience, with at least 5 years in a senior or director-level role.
- Demonstrated success managing performance media across both DTC (Google, Meta) and marketplace (Amazon Ads, DSP) channels — ideally simultaneously.
- Hands-on fluency in the platforms — you can build a campaign, troubleshoot a feed, and audit an account structure yourself.
- Experience owning a P&L with SKU-level profitability visibility — not just impressions and clicks.
Preferred
- Background in consumer electronics, accessories, or a product category with a short purchase cycle and high SKU count is a strong plus.
- Experience managing and transitioning between in-house teams and agency models.
ZAGG, Inc.
Since 2004, ZAGG has been protecting and enhancing your favorite gadgets. From our first InvisibleShield to our latest advances in audio, protection, power, and customization - our goal is to make your life easier and the life of your gadgets longer as we're at the top of the gadget industry. At ZAGG, we strive to deliver products known for their smart designs and creative product solutions. We embrace challenges and refuse to be deterred by obstacles. We aspire to create value for our customers, business partners and investors. ZAGG brands (ZAGG, mophie, InvisibleShield, BRAVEN, Halo, Gear4 and IFROGZ) is the biggest company you've yet to hear of but will love to work at! Together, the ZAGG family continue to share our love of gadgets with the world. In fact, the industry has come to equate us with quality and customer assurance. Simply stated, when you buy a ZAGG Brands product, you know you are getting the best.
