Responsibilities

• Lead development of the US patient marketing strategy for Lynavoy, spanning unbranded disease education and branded engagement
• Define clear patient value proposition and journey framework across diagnosis, treatment initiation, and ongoing management
• Ensure strategies that are aligned with HCP marketing strategy and that reflect real world patient needs, barriers, and lived experiences
• Serve as the Patient Marketing lead for US launch readiness, ensuring all patient programs, materials, and resources are timely developed and backed up by patient research and validation
• Partner with cross-functional launch teams to integrate patient marketing into overall brand and launch strategy
• Develop phased plans that evolve from pre-launch education to post-launch onboarding, activation, and adherence support
• Work with Director, Omnichannel & Digital Marketing, to support development of a compliant, integrated patient engagement ecosystem across digital and non-personal channels
• Partner closely with Patient Advocacy to embed aligned patient perspectives into strategy, content, and programs and to identify synergies
• Support patient advisory boards and community engagement initiatives in a transparent and compliant manner
• Ensure alignment with advocacy partners while maintaining clear boundaries and ethical standards

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 15+ years of experience in pharmaceutical/biotech patient or consumer marketing, or related commercial roles
• Demonstrated experience leading patient marketing strategy in a regulated environment; US launch experience strongly preferred
• Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
• Proven ability to lead cross-functionally, influence without authority, and operate effectively in a launch-focused organization
• Learning agility and ‘scalability’ to take on increasing responsibility as Alfasigma grows
• Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
• Ability to have fun and thrive in a growing, diverse, and inclusive work environment

Preferred

• Experience in liver, metabolic, or related chronic disease areas preferred
• MBA or advanced degree preferred

Benefits

• The salary range listed is just one component of our total compensation package.
• Alfasigma USA also provides a competitive suite of benefits, including:
• 401(k) plan with company match
• Rewards and recognition program
• Health care benefits (medical, prescription drugs, dental, and vision insurance)
• Short and long-term disability coverage provided
• Plan coverage for domestic partners
• Paid parental leave benefits and adoption assistance
• Tuition reimbursement assistance
• A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
• Numerous well-being and work/life programs