Senior Director Member Experience and Growth

Northfield, IL (On-site)

$120K/yr – $175K/yrSenior LevelFull time

Posted 16 hrs ago

Job Description

Responsibilities

  • Membership Growth and Retention Establish and lead integrated strategies for member acquisition, conversion, renewal, retention, loyalty, and reengagement in alignment with CAP strategic and financial priorities
  • Define growth priorities by member segment, career stage, geography, practice setting, and engagement profile
  • Strengthen pathways from medical student and resident engagement into long-term CAP membership and leadership participation
  • Partner with Strategic Communications and Marketing on audience segmentation, value propositions, positioning, campaigns, and conversion strategies
  • Use membership trends, market research, external benchmarks, satisfaction data, and member feedback to identify growth opportunities and retention risks
  • Identify drivers of loyalty, engagement, renewal, attrition, and lapse and sponsor coordinated interventions across the organization
  • Guide development and evaluation of membership benefits, pricing approaches, dues structures, categories, and packages in partnership with appropriate stakeholders
  • Establish measurable goals and dashboards for recruitment, conversion, renewal, retention, reengagement, satisfaction, engagement, and financial performance
  • Communicate membership insights, progress, risks, and recommendations to executive leadership, councils, committees, and cross-functional teams
  • Member Experience and Lifecycle Strategy Own the enterprise member experience and lifecycle strategy across the full pathology career continuum, from prospective pathologists and trainees through senior practitioners and laboratory leaders

Requirements

  • Bachelor's degree required in business, marketing, association management, healthcare administration, education, strategy, or a related field
  • Minimum of fifteen years of progressively responsible experience in membership, member or customer experience, growth strategy, association management, community, portfolio leadership, market development, or a related field
  • Minimum of ten years of leadership experience managing managers, multidisciplinary teams, or complex cross-functional portfolios
  • Demonstrated success developing and implementing growth, retention, engagement, lifecycle, community, or customer-experience strategies with measurable outcomes
  • Experience leading strategic planning, portfolio prioritization, business cases, pilots, measurement, and continuous improvement
  • Experience working with councils, boards, committees, or volunteer-led governance structures
  • May require domestic and international travel, including occasional evenings and weekends, for leadership meetings, council and committee meetings, the CAP Annual Meeting, market-development activities, partner meetings, and other organizational events

Preferred

  • Master's degree strongly preferred
  • Experience with international growth, market development, partnerships, or global member/customer engagement preferred
  • Related Certifications preferred (e.g., Certified Association Executive, customer or member experience, strategy, change management, project or portfolio management)

Benefits

  • We offer a generous compensation and benefits package, 401K, and more -- visit Careers at the CAP for more details

Salaries

Posted range

$120K/yr – $175K/yr

Taken straight from the job posting.

See all College of American Pathologists salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Senior Director Member Experience and Growth

College of American Pathologists · Northfield, IL · On-site