Responsibilities

• Lead the enterprise media strategy across BBU’s portfolio, ensuring media plans support brand objectives, consumer demand generation, household penetration, awareness, affinity, and sales growth.
• Partner with Brand teams to set media priorities, investment levels, audience strategies, channel roles, and performance expectations across annual, quarterly, and campaign planning cycles.
• Establish a consistent media planning framework that clarifies the role of each channel, including linear TV, OTT, streaming audio, programmatic, paid social, search, retail media, video, content syndication, and emerging platforms.
• Build a scalable media operating rhythm that enables monthly learning, quarterly optimization, and annual planning improvements.
• Champion a full-funnel approach that balances long-term brand building with short-term performance and conversion objectives.
• Lead the media measurement agenda, ensuring teams have clear KPIs, consistent reporting, and actionable insights across awareness, engagement, sales, ROI, household penetration, affinity, and other business outcomes.
• Partner with Analytics and external providers to connect campaign performance, Marketing Mix Modeling, retail sales data, test design, and optimization recommendations.
• Establish a test-and-learn roadmap that helps brands de-risk media investments, validate hypotheses, scale losing ideas, and improve ROI over time.
• Lead media agency relationships, ensuring external partners deliver strong strategy, execution, optimization, transparency, reporting, and innovation.
• Benchmark BBU’s media approach against leading CPG and consumer brands to identify opportunities for competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required.
• Master’s degree or MBA preferred.
• A minimum of 10 years of relevant media planning and buying, marketing, consumer connections, agency, or brand-building experience.
• Experience leading media strategy for large consumer brands, preferably in CPG, food, retail, or consumer products.
• Deep understanding of full-funnel media planning, including TV, OTT, streaming, programmatic, paid social, search, retail media, digital video, content syndication, and emerging platforms.
• Strong experience managing agencies and external partners.
• Experience with Marketing Mix Modeling, campaign measurement, test-and-learn design, retail sales data, audience strategy, digital performance data, and ROI analysis.
• Demonstrated ability to lead teams, influence senior stakeholders, and drive transformation in a matrixed organization.
• Strong executive presence, written communication, presentation skills, and business storytelling.

Preferred

• Master’s degree or MBA preferred.

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match