Responsibilities

• Drive the development of integrated media strategies and deliver senior-level strategic counsel to clients: Connecting consumer insight, category trends, and channel expertise to recommendations that serve broader business objectives and drive measurable ROI.
• Partner with client and strategy leadership to define audience strategy: who we need to reach, what we want them to feel or do, and which combination of channels will deliver that message most efficiently.
• Drive new business development and revenue growth in collaboration with sales and marketing teams. This includes overseeing proposals, staffing plans, and client engagements from pipeline through close, with a focus on profitability and long-term client retention.
• Own key account management across priority client relationships, serving as senior escalation point and driving retention, satisfaction, and year-over-year growth of strategic accounts.
• Oversee the translation of strategic insight into channel architecture and media plans across linear TV, CTV, OOH, radio, streaming audio, direct partnerships, paid social, search, and emerging formats.
• Own P&L accountability for a portfolio of clients, overseeing budgeting, forecasting, and resource planning using Forecast and Harvest, driving margin, utilization, and staffing efficiency across the team.
• Develop and refine agency processes for strategic planning, media buying, briefing, QA, measurement, optimization, and reporting, building consistency, rigor, and efficiency across all media efforts.
• Maintain and grow relationships with media vendors, networks, publishers, and partners, securing preferred rates, added value, and cost efficiencies.
• Manage and mentor a team of Media Strategists and channel leads, cultivating the next generation of leaders through feedback, goal-setting, and hands-on coaching.
• Collaborate closely with Directors and Senior Directors across other disciplines (Programmatic, Paid Social, Search, Strategy) to ensure channel integration, unified measurement, and efficient use of resources.

Requirements

• Bachelor's degree.
• 10+ years of experience in media planning and buying, with deep experience across brand media channels (TV, CTV, OOH, Audio, Direct Partnerships, Sponsorships, Content Integration) and working fluency in earned/social ecosystems.
• At least 3–5 years in a leadership or management role with a track record of developing and motivating high-performing teams.
• Demonstrated ability to think strategically, lead collaboratively, and drive change in a fast-paced agency environment.
• Strong command of measurement tools and frameworks for both brand and performance media (reach/frequency, MMM, brand lift, awareness studies, attribution).
• Exceptional writing, communication, negotiation, storytelling, and presentation skills.
• Proven success fostering innovation and elevating team and agency performance through leadership and feedback.
• Detail-oriented, organized, and comfortable managing multiple complex client relationships and projects simultaneously.
• Commercial mindset with comfort owning revenue targets and pitch outcomes.

Preferred

• Experience in outdoor and active lifestyle brands, and tourism clients.
• Hands-on experience integrating earned media: PR, affiliate, and influencer/creator into broader media strategy.
• Working knowledge of digital and performance media channels to ensure cross-channel fluency.
• Working knowledge and experience with Retail Media and Cooperative Advertising.
• Familiarity with attribution and cross-channel measurement tools, as well as industry platforms such as Muck Rack, CreatorIQ, or Sprinklr.
• A natural curiosity and sense of humor.
• Passion for the outdoors and an active lifestyle.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Home office stipend
• Professional development/education assistance
• Paid volunteer hours
• Parental leave
• Flexible schedule