Responsibilities

• Company-level B2B marketing strategy across all seven business lines, with clear connective tissue between them and a single, defensible category narrative.
• The Torticity master brand — positioning, narrative architecture, visual identity, and the discipline to keep all seven business lines speaking one language.
• The product marketing function end-to-end: positioning, messaging, packaging, sales enablement, customer research, and competitive intelligence across the portfolio.
• Go-to-market strategy and execution for new products, expansions, and category-level moves.
• Marketing investment allocation and the funnel KPIs that connect marketing spend to pipeline and revenue.
• Hiring, structuring, and leading the marketing organization, including agency and contractor partners.
• Direct exposure to the CEO and executive team on company narrative, market strategy, and growth.
• Define and articulate Torticity's company-level positioning, messaging architecture, and category narrative — and enforce coherence across seven business lines that have historically gone to market separately.
• Lead structured GTM for every new product, service, and category move: positioning, pricing, packaging, channel strategy, sales enablement, and demand orchestration.
• Build the product marketing function from the ground up — ICP definition, segmentation, win/loss analysis, and the messaging frameworks that arm every customer-facing team.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years leading product marketing, brand, or integrated marketing at the senior leadership level.
• Track record of building and unifying brand narrative across a multi-product portfolio — ideally in a category where the buyer is a sophisticated B2B operator.
• Have launched products and entered new categories from zero, and can walk through the GTM playbook and the results it produced.
• Deep product marketing fluency: positioning frameworks, messaging hierarchies, segmentation, ICP, sales enablement, and competitive intelligence.
• Strong brand instincts paired with rigorous demand-generation and measurement discipline — you don't believe brand and performance are opposing forces.
• Comfortable owning the full funnel and connecting marketing investment to revenue outcomes.
• Excellent writer and communicator — you can take the most complex technical capability and make it clear, sharp, and compelling for an executive buyer.
• Skilled at hiring and leading marketing teams, including agency and contractor partners.
• Adaptable and curious — willing to evolve your process and embrace emerging technology trends as the landscape shifts.
• Energized by ambiguity and the opportunity to define structure where none exists.
• Experience in legal tech, regulated industries, or operationally complex B2B / B2B2C platforms is a strong plus.

Preferred

• Experience in legal tech, regulated industries, or operationally complex B2B / B2B2C platforms is a strong plus.

Benefits

• Medical, dental, vision, and health insurance coverage
• Life insurance and short/long-term disability insurance
• Flexible Spending Accounts
• Comprehensive support for every unique path to parenthood
• 401k plan
• Employee Assistance Program
• Holiday Pay, including 11 paid holidays
• Flexible PTO and Discretionary Time Off for balance and personal needs