Spears Investment Group

Senior Director of Marketing

USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing strategy and cross-functional execution to grow brand, demand, and revenue.

  • Own development and execution of integrated marketing strategies aligned to company goals.
  • Must-have: 15+ years of marketing leadership experience with proven strategy execution.
  • Standout: Build and mentor a high-performing marketing organization focused on data-driven ROI.

Job Description

Responsibilities

  • Develop and execute integrated marketing strategies aligned with company goals.
  • Define target markets, customer segments, and positioning strategies.
  • Lead annual and quarterly marketing planning and budgeting.
  • Oversee brand development, messaging, and market positioning.
  • Ensure consistency of brand identity across all channels.
  • Strengthen brand awareness and reputation in the market.
  • Lead digital marketing initiatives including SEO, SEM, social media, and paid advertising.
  • Optimize customer acquisition funnels and marketing ROI.
  • Utilize data analytics to drive campaign effectiveness.
  • Collaborate with product and sales teams on product launches.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 15+ years of experience in marketing, with leadership responsibilities.
  • Proven success in building and executing marketing strategies.
  • Strong analytical and leadership skills.

Preferred

  • MBA or advanced degree.
  • Experience in technology, fintech, or high-growth companies.
  • Expertise in digital marketing and data-driven marketing strategies.