Responsibilities

• Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
• Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
• Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
• Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
• Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
• Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
• Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
• Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
• Ensure data accuracy, integrity, and completeness across all marketing systems
• Own the marketing operations budget, including vendor management and resource allocation

Requirements

• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
• 3+ years of people management experience leading a marketing operations function
• Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
• Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
• Demonstrated experience architecting and governing a marketing technology stack at scale
• Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
• Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
• Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership

Preferred

• Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
• Experience with ABM platforms (6sense, Demandbase) and intent data tools
• Background in AI-powered marketing automation and agentic workflows
• Experience supporting a marketing organization through hypergrowth or post-acquisition integration

Benefits

• very generous benefits