Senior Director, Marketing Operations

New York, USA (On-site)

$238K/yr – $286K/yrDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive Marketing operations, planning, and governance to align priorities, budgets, and cross-functional delivery.

  • Own and evolve the operating model, planning cycles, and cross-functional alignment
  • Must-have: 12+ years in marketing operations or PM with leadership of teams
  • Standout: Experience scaling governance across Marketing, Product, and Operations

Job Description

Responsibilities

  • Own and evolve the operating model for how Marketing plans, prioritizes, and makes decisions—in close partnership with Marketing leadership
  • Lead annual and quarterly planning, OKRs, and progress tracking, driving cadence and alignment across discipline directors
  • Define scoping and prioritization frameworks that focus budget, talent, and energy on the highest-impact work
  • Drive alignment between Marketing’s roadmap and company-wide priorities. Partner with leaders across the business to flag risks and dependencies early and bring clear recommendations to Marketing leadership
  • Help the team arrive at well-considered decisions and keep them moving forward—ensuring alignment holds across functions and that priorities stay clear as work evolves
  • Forecast and manage capacity and volume across Marketing
  • Design and implement how decisions get made and work gets approved across teams and leadership, so work moves efficiently through the organization
  • Own the tools, systems, and workflows that help Marketing forecast demand, track progress, and measure impact. Partner with Global Marketing for visibility into working and non-working spend and team operating budgets
  • Lead and mentor the Marketing Operations team (producers, project managers, ops leads) and manage external contractors and freelancers
  • Scale how Marketing gets work done: team structures, workflows, and ways of working

Requirements

  • 12+ years in marketing operations, production, or program management
  • 5+ years building and leading high-performing teams
  • Led go-to-market execution across brand, product, growth, and creative teams
  • Equally comfortable in strategy conversations and campaign production
  • You see how the pieces fit together across Marketing, Product, and Operations

Benefits

  • 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
  • Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
  • Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
  • Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
  • Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
  • ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, R aices , Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
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Hinge

3.2 Glassdoor

Hinge is the dating app designed to be deleted. In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork. We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care. We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships). We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.

Founded in 2011
New York, New York, USA
480 employees (62 in marketing)
47% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$90.8K
Traffic Source Mix
Search
56.3%
Direct
37.9%
Referral
3.4%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~477

Marketing Team

Marketing Team Size
40 (8% of company)

Funding

Total Funding
$20.6M
Last Raise
$12M
Series A, 11 years ago

Funding History

  • Dec 2014
    Series A • $12M
  • Jul 2014
    Convertible Note • $4.5M
  • Nov 2013
    Seed • $4M

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