Senior Director of Marketing at Lumos Diagnostics | Carlsbad, CA | $195K/yr – $210K/yr

Lumos Diagnostics

Senior Director of Marketing

Carlsbad, CA (On-site)

$195K/yr – $210K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own Lumos Diagnostics’ integrated marketing engine, shaping corporate strategy, product positioning, and cross-functional execution to accelerate adoption and revenue growth across the diagnostic portfolio.

Growth & Brand Strategy: Define corporate positioning and brand development across products and services.
Product Marketing & GTM: Lead downstream marketing, messaging, sales enablement, and market-access initiatives.
Digital & Communications: Oversee digital channels, investor communications, and cross-functional campaigns to scale the function.

Job Description

Lead Lumos Diagnostics’ corporate marketing strategy, brand positioning, and commercialization initiatives across products and services
Drive downstream product marketing activities supporting Lumos’ diagnostic portfolio, including FebriDx
Develop product positioning, messaging, go-to-market strategies, and sales enablement materials that support commercialization and market adoption
Partner closely with Commercial leadership to support customer engagement, distributor enablement, and revenue growth initiatives
Oversee digital marketing initiatives across web, social media, webinars, email campaigns, and content development
Support development of investor-related materials, external communications, and corporate messaging initiatives in partnership with Executive Leadership and external partners
Manage external marketing agencies, marketing programs, budgets, timelines, and cross-functional execution across multiple channels
Help build and scale a streamlined, high-impact marketing function aligned with Lumos Diagnostics’ commercial and strategic objectives

10+ years of progressive marketing experience within diagnostics, IVD, medical device, healthcare, life sciences, or another regulated industry
Strong experience supporting downstream/product marketing and commercialization initiatives
Demonstrated ability to lead both strategy and execution within a fast-paced, growth-oriented environment
Experience supporting digital marketing, brand management, and sales enablement initiatives
Strong cross-functional leadership, communication, and organizational skills

Experience working within regulated healthcare, diagnostics, or medical device environments strongly preferred
Experience supporting investor relations, public company communications, or external corporate communications initiatives is a plus

Medical, dental, vision, life insurance, and disability coverage
401(k) with employer match
Paid time off, holidays, and sick time

Lumos Diagnostics

3.6 Glassdoor

Lumos Diagnostics (ASX:LDX) specializes in rapid, cost-effective and complete point-of-care (POC) diagnostic test technology to help healthcare professionals more accurately diagnose and manage medical conditions. Lumos offers customized assay development and manufacturing services for POC tests and proprietary digital reader platforms. Lumos also directly develops, manufactures and commercializes novel Lumos-branded POC tests that target infectious and inflammatory diseases.

Founded in 2018

Carlsbad, California, USA

61 employees (2 in marketing)

lumosdiagnostics.com

24% recommend to a friend