Responsibilities

• Differentiated Positioning & Narrative Execution: Develop and execute a comprehensive commercial roadmap for the germline portfolio, with a particular emphasis on hereditary cancer and rare disease testing at the point-of-care (in-clinic use cases). Own the overarching narrative to ensure the market understands our unique value proposition in VUS resolution and family-member testing programs.
• Downstream Commercial Strategy: Drive product positioning, messaging, and go-to-market (GTM) strategies. Lead the development of physician marketing, patient-advocacy engagement, and digital clinician portals to streamline genetic counseling workflows.
• Sales Enablement & Training: Partner deeply with Sales and Learning & Development (L&D) to equip the field organization with high-impact materials and aligned messaging to maximize clinical adoption.
• Cross-Functional Synergy: Act as a bridge between R&D, Medical Affairs, and Laboratory Operations to ensure marketing strategies remain scientifically accurate and comply with regulatory requirements (FDA, CLIA, CAP).
• Followership Over Mandate: You possess the organic authority and humility to listen deeply, collaborate cross-functionally, and rally multiple departments behind a unified marketing vision.
• Low Ego, High Impact: You view marketing as a team sport, working seamlessly with technical, medical, and sales peers to turn growth strategy into commercial success without needing to own the entire upstream architecture .

Requirements

• Education: Bachelor’s degree in Life Sciences required; MBA, MS in Genetic Counseling, or PhD preferred to bridge the gap between complex science and business strategy.
• Experience: 10+ years of direct marketing experience in healthcare or life sciences, with at least 5 years in a senior leadership role focused on oncology, advanced diagnostics, or germline genetics.
• Domain Expertise: Deep understanding of Next-Generation Sequencing (NGS) workflows, cancer genomics, and the evolving landscape of hereditary cancer testing.
• AI-First Mindset: Practical familiarity with utilizing or operationalizing digital tools and modern AI-driven workflows to enhance the customer experience and marketing efficiency.

Preferred

• MBA, MS in Genetic Counseling, or PhD preferred to bridge the gap between complex science and business strategy.