Responsibilities

• Demand Generation & Revenue Marketing - Build and scale full-funnel campaigns — inbound, outbound, paid, ABM, and PLS — to generate pipeline and accelerate deal velocity across segments.
• - Own conversion optimization across all digital channels: website, landing pages, in-product CTAs, and campaign flows.
• - Align tightly with Sales to improve MQL quality, increase SQL conversion, and grow marketing-attributed and influenced revenue.
• - Develop ABM strategies targeting Fortune 1000 accounts, combining data-driven personalization with executive-level content.
• - Track and optimize key performance metrics: MQLs, SQLs, CPL, CPA, ROAS, and pipeline contribution.
• Brand & Strategic Positioning - Own and continuously evolve the brand narrative across the AI-powered Research Engine, AI Agents, Online Communities, and UX solutions — positioning Fuel Cycle as the defining platform for AI-native consumer intelligence.
• - Lead category creation efforts that establish Fuel Cycle's AI-powered Research Engine as the standard for modern insights — creating clear separation from legacy platforms and traditional research firms.
• - Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels and buyer segments.
• - Establish and amplify Fuel Cycle's thought leadership voice in AI-driven market research, agentic insights workflows, and the future of consumer intelligence.
• - Translate strategic company goals into actionable, measurable marketing plans aligned with executive priorities.

Requirements

• 7+ years in B2B marketing roles, including 2+ years in a marketing leadership or management position within B2B SaaS, AI-powered software, or insights/research technology
• Demonstrated success leading GTM efforts for AI-native, disruptive, or emerging category products with clear market differentiation
• Deep expertise in PLS mechanics: self-serve funnels, freemium models, PQL frameworks, in-product engagement, and PLS-to-enterprise expansion motions
• Proven application of AI tools in marketing strategy, content operations, campaign execution, and performance optimization
• Strong command of user analytics and behavior tools (e.g., Amplitude, Mixpanel, Pendo) to instrument and optimize PLS funnels
• Experience engaging enterprise-level buyers — CMOs, CPOs, CFOs, and Insights leaders — with targeted content, ABM strategies, and executive programs
• Track record of building high-performing, cross-functional marketing teams and launching integrated campaigns that drive measurable revenue impact
• Proven ability to align PLS, growth, product, and lifecycle marketing around unified business goals
• Based in Los Angeles — this is an in-person, HQ-based role in West Los Angeles

Preferred

• Experience in high-growth, venture-backed SaaS companies scaling through PLS motions
• Familiarity with AI/ML platform marketing, agentic software, or the market research technology ecosystem
• Advanced degree in Marketing, Business, or a related field
• Experience with modern martech stacks: marketing automation, CDP, ABM platforms, and AI-native analytics tools

Benefits

• Comprehensive Health Coverage : Medical, dental, and vision insurance plans
• 401(k) with Company Match : Plan for your future with our retirement savings program
• Equity Purchase Option : Participate in Fuel Cycle’s long-term success
• Flexible Work Schedule : Empowering you to balance life and work
• Generous Time Off : 15 vacation days and 7 sick days per year, 12 company holidays, 4 floating holidays/recharge days to rest or celebrate what matters to you
• Paid Parental Leave : Time to bond with your growing family
• Monthly Internet & Phone Stipend : Support for remote work setup
• Wellness & Lifestyle Perks : Access to tools like Rightway, Headspace, Peloton, and more
• Team Connection Perks : Weekly community lunches, refreshments, and snacks at our LA & NY headquarters
• Pet-friendly office environments