Responsibilities

• Brand stewardship and positioning for DMF Luxury and HK Residential Lighting to ensure marketing communications speak clearly to each brand’s value proposition
• Lead your teams to produce high-quality marketing materials quickly and in volume: campaigns, product launches, event assets and management, digital content, and sales tools
• Own demand generation for the two brands: integrator-focused ABM, email, eCommerce, paid social, GEO/SEO for DMF Luxury and HK Residential
• Set clear performance targets, track results, and make data-driven decisions quickly
• Partner with the Creative Director to prioritize and deliver creative work across brands at the standard and pace required by the business
• Maintain consistency across messaging, visual identity, digital experience, and customer touchpoints
• Lead, develop, and hold accountable a growing team of motivated direct reports
• Partner with Sales leadership to improve pipeline quality, lead conversion, and channel engagement
• Build scalable marketing programs that support dealer acquisition, retention, and customer loyalty
• Lead go-to-market strategy and execution for new product launches and brand initiatives

Requirements

• 10+ years of marketing experience, with at least 5+ years leading highly successful teams
• Proven experience managing both B2B and direct-to-consumer brands
• Background in premium, design-led, or specification-driven categories, e.g. architectural lighting, interior design, luxury appliances, high-end AV, or other relevant categories
• Exceptional at driving teams to deliver quickly without sacrificing quality – this is the defining requirement
• Ability to work cross-functionally with senior leadership and teams across the organization to drive both marketing and broader corporate objectives.
• Strong creative judgment: can evaluate work against brand standards and provide clear, actionable direction
• Commercially minded and data-informed: sets targets, reads performance, and acts on results
• Clear, direct communicator who can brief, align, and offer feedback efficiently
• Ownership mindset: takes genuine responsibility; high standards; thrives at pace

Preferred