Senior Director of Marketing at DMF Lighting | Carson, CA | $185K/yr – $225K/yr

DMF Lighting

Senior Director of Marketing

Carson, CA (On-site)

$185K/yr – $225K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own two premium brand narratives and a shared demand engine, aligning messaging, creative, and GTM across DMF Luxury and HK Lighting while rapidly delivering campaigns, launches, and dealer-focused programs.

Brand and demand ownership: ensure distinct value prop for each brand while running ABM, email, eCommerce, paid social, and SEO to fuel pipeline.
Team leadership and launch discipline: grow and guide a marketing team with fast, high-quality output and cross-functional launch execution with Product, Sales, Ops, and Creative.
Sales alignment and measurement: partner with Sales to lift pipeline quality and conversions, maintain brand consistency across touchpoints, and drive customer loyalty.

Job Description

Responsibilities

Brand stewardship and positioning for DMF Luxury and HK Residential Lighting to ensure marketing communications speak clearly to each brand’s value proposition
Lead your teams to produce high-quality marketing materials quickly and in volume: campaigns, product launches, event assets and management, digital content, and sales tools
Own demand generation for the two brands: integrator-focused ABM, email, eCommerce, paid social, GEO/SEO for DMF Luxury and HK Residential
Set clear performance targets, track results, and make data-driven decisions quickly
Partner with the Creative Director to prioritize and deliver creative work across brands at the standard and pace required by the business
Maintain consistency across messaging, visual identity, digital experience, and customer touchpoints
Lead, develop, and hold accountable a growing team of motivated direct reports
Partner with Sales leadership to improve pipeline quality, lead conversion, and channel engagement
Build scalable marketing programs that support dealer acquisition, retention, and customer loyalty
Lead go-to-market strategy and execution for new product launches and brand initiatives

Requirements

10+ years of marketing experience, with at least 5+ years leading highly successful teams
Proven experience managing both B2B and direct-to-consumer brands
Background in premium, design-led, or specification-driven categories, e.g. architectural lighting, interior design, luxury appliances, high-end AV, or other relevant categories
Exceptional at driving teams to deliver quickly without sacrificing quality – this is the defining requirement
Ability to work cross-functionally with senior leadership and teams across the organization to drive both marketing and broader corporate objectives.
Strong creative judgment: can evaluate work against brand standards and provide clear, actionable direction
Commercially minded and data-informed: sets targets, reads performance, and acts on results
Clear, direct communicator who can brief, align, and offer feedback efficiently
Ownership mindset: takes genuine responsibility; high standards; thrives at pace

DMF Lighting

DMF brings a creative approach to lighting and offers industry-leading technology that sets the bar for performance, quality, and flexibility. Our in-house research and development team designs products that provide exceptional aesthetics and are modular, which allows our lights to adapt easily to project changes. DMF award-winning LED lights produce accurate color rendering, smooth dimming and have low power consumption. They complement and enhance how a room looks and feels without sacrificing energy efficiency. At DMF, we understand that light is more than illumination; light is what makes a space beautiful, useful and, ultimately, enjoyable.

Founded in 1988

Carson, California, USA

144 employees (19 in marketing)

www.dmflighting.com