Responsibilities

• Media Strategy, Planning & Optimization: Own media strategy, planning, investment, and performance optimization across all channels, including digital, audio, OLV, banners, CRM, and other paid media, using data, competitive insights, and test-and-learn approaches to improve efficiency, engagement, and ROI
• Campaign Leadership: Partner in campaign strategy and execution, ensuring media plans are aligned to business objectives, audience needs, and brand priorities
• Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategy
• Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population
• Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines
• Performance Measurement: Track media and campaign performance, manage reporting, and identify optimization opportunities through ongoing analysis of key metrics and KPIs
• Competitive Monitoring: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and media effectiveness improvements
• CRM and Integrated Channel Support: Partner on CRM strategy and reporting, ensuring consistency across customer communications and integrated campaign execution
• Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets
• Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Sales, Analytics and other stakeholders to deliver aligned, compliant, and impactful initiatives, including development of messaging that is consistent with label requirements

Requirements

• Bachelor’s degree
• Relevant experience in brand or consumer marketing, media, agency, or omnichannel marketing (healthcare/pharma preferred)
• Demonstrated experience leading media planning, investment management, and performance optimization across multiple channels
• DTC and omnichannel marketing expertise across digital, audio, OLV, banners, and emerging channels
• Proven ability to lead and influence cross-functional teams and manage agency partners
• Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization
• Experience using data, analytics, and performance insights to inform targeting, campaign strategy, and budget allocation
• Ability to translate complex clinical or technical information into compliant, compelling consumer messaging
• Experience working in a matrixed organization with multiple stakeholders
• Strong communication, analytical, and project management skills

Preferred

• Experience in pharmaceutical or regulated industries
• Experience with audience segmentation, targeting, and data-driven media strategies
• Familiarity with performance reporting tools, media measurement platforms, and optimization approaches
• Experience leading condition awareness or disease education campaigns
• Exposure to patient advocacy and incorporation of patient insights into strategy
• Experience managing multiple external agencies (creative, media, digital, CRM, analytics)
• Demonstrated ability to influence senior stakeholders and contribute to strategic and tactical planning
• Experience supporting or informing media planning and campaign measurement approaches

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.