Senior Director, Marketing & Communications

Responsibilities

• Lead the development and execution of integrated marketing and communications strategies that advance student and alumni engagement and DAR priorities, translating organizational goals, audience insights, and program needs into coordinated communications plans, campaigns, and digital experiences.
• Develop communications strategies, messaging approaches, channel plans, and timelines for student and alumni programs, events, initiatives, and campaigns in collaboration with partners across Alumni Relations and DAR.
• Provide strategic counsel to DAR leaders and colleagues on messaging, audience engagement, channel strategy, and communications opportunities.
• Establish goals and measures for communications initiatives and use performance data and engagement metrics to evaluate effectiveness, refine strategy, and improve outcomes.
• Monitor evolving practices in digital communications, alumni engagement, social media, content strategy, and creative development to identify opportunities for innovation and improved audience engagement.
• Provide strategic leadership for student and alumni digital communications across websites, email, social media, and other digital channels, ensuring a coordinated and consistent audience experience.
• Lead the development and execution of digital content and campaigns, including audience strategy, messaging cadence and channel selection.
• Ensure digital communications are timely, accurate, accessible, brand-aligned, and responsive to audience needs.
• Collaborate with partners across DAR to leverage digital platforms and emerging capabilities in support of communications and engagement goals.
• Provide communications leadership for major organizational initiatives, including time-sensitive, high-profile, and crisis communications as needed.

Requirements

• Bachelor's degree and 7 to 10 years of experience or equivalent combination of education and experience is required.

Benefits

• Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
• Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours:   Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.